Amsterdam, the Netherlands

Our guide to discovering Amsterdam, the Netherlands' dynamic, beautiful and historic capital city. Browse top key selling points, unique facts, tourist information and things to do.

Top 5 Key Selling Points

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01.Dutch Culture, History & Canals
A beautiful and safe city of romantic canals, rich history, art masterpieces, lush parks and world-class museums, packed with lots of things to see and do.
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02.Easy Access From The UK
Approximately an hour away from the UK via direct flights or Eurostar, and a key stop on many European river cruises along the Rhine and beyond.
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03.Opportunities For Cultural Tourism
Home to world-renowned museums, including the Rijksmuseum, Van Gogh Museum, Stedelijk, and the historic Anne Frank House.
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04.Nature and Outdoor Adventures
Customers can cycle Amsterdam’s streets, cruise its canals, and unwind in Vondelpark, with nearby windmills and tulip fields perfect for holiday snaps.
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05.Delicious Food & Beer
Must-tries include Dutch specialities: bitterballen, poffertjes and stroopwafels, along with traditional Dutch beers and a variety of local craft brews.

Know Before You Go

Check the weather, flight options, transport, and nearby facilities to ensure your customers' smooth journey!

Featured Hotels

Our top hotel picks range from luxurious hotels in historic buildings to family-friendly accommodations & convenient city stays.

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Waldorf Astoria Amsterdam

5-star luxury hotel spanning six 17th- and 18th-century palaces on the Herengracht

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Pulitzer Amsterdam

5-star family-friendly hotel in 25 Golden Age canal houses & a signature classic boat

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Citadines Canal Amsterdam

A stylish and affordable aparthotel, just a short walk from train stations and bus stops

Featured Activities

Exciting activities and adventures for all ages and all types of travellers to keep everyone happy and entertained.

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Museums & Art Galleries

Explore world-class museums: the Rijksmuseum, Van Gogh Museum, Anne Frank's House, and the Stedelijk Museum for modern & contemporary art.

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Canal Cruise

Take a scenic boat ride through Amsterdam’s UNESCO-listed canals, best experienced at sunset or with a dinner cruise.

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Parks & Green Spaces

Relax in Vondelpark, the city’s most famous park, or explore Westerpark and Amsterdamse Bos for cycling, picnics, and people-watching.

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Enjoy Dutch Flavours

Try local favourites like stroopwafels, poffertjes, Dutch pancakes, herring stands, or explore Foodhallen for trendy bites and international street food.

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Windmill Day Trip

Day trip to Zaanse Schans, where travellers can see historic windmills, wooden houses, and traditional Dutch crafts.

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Tulip Fields

Visit the famous Keukenhof Gardens (March–May) & cycle through the tulip fields for a Dutch countryside experience.

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Neighbourhood Strolls

Wander through the Jordaan district or De Negen Straatjes (Nine Streets), known for boutique shops, cafés, and local charm.

Featured Events

Let your customers know of thrilling annual events that take place in the most popular months of the year.

Unique Selling Points

Discover what's unique about Amsterdam, from beautiful nature to unique cultural immersions and thrilling attractions.

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Authentic Dutch Experiences
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Beautiful, Historic & Walkable City
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World-Class Art & Culture
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Affordable, With Easy Access From The UK
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Delicious Dutch Cuisine & Craft Beer

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