Ocean Cruise

MSC Cruises

MSC World America To Premiere ‘Cliffhanger’ Thrill Ride

MSC Cruises has unveiled Cliffhanger, the only over-water swing ride at sea, which will debut exclusively aboard MSC World America when the ship enters service in April 2025. The swing will tower above the new ship’s top deck, nestled in the heart of the ship’s Family Aventura district and beckoning

Celebrity Cruises

Celebrity Cruises Reveals New Brand Positioning & Identity

Celebrity Cruises has revealed its new brand positioning and brand identity, ‘Nothing Comes Close’, premiering globally on 8 April. The launch builds upon the recent enthusiastic reception to the introduction of Celebrity Ascent  in late 2023 and the highly anticipated arrival of Celebrity Xcel  in 2025. ‘Nothing Comes Close’ will

Princess Cruises

Princess Cruises Names Godmother Of Sun Princess

Princess Cruises has announced award-winning actress and performer Hannah Waddingham as the official Godmother of Sun Princess. The naming ceremony will take place at the Port of Barcelona on April 23, 2024. Waddingham joins an esteemed group who have served as Godparent to Princess ships: Diana, Princess of Wales (Royal Princess,

Royal Caribbean

Royal Caribbean & Make-A-Wish Announce Multiyear Partnership

Royal Caribbean International and Make-A-Wish are coming together to support the nonprofit’s mission of creating life-changing wishes for children. To kick off the partnership, customers can donate online and discover the variety of ways they can join Royal Caribbean in this commitment at www.RoyalCaribbean.com/MakeAWish. The cruise line, with its Wishes

Emerald Cruises

Emerald Cruises Flash Sale & Trade Incentive

Emerald Cruises is celebrating its 10th anniversary in April 2024 with a new trade incentive to agents and a flash sale across its full collection of river and yacht cruises. Emerald Cruises is giving away 10 FAM trip places to take place in 2025, for bookings made during April 2024.

Holland America Line

Holland America Line Teams Up With Audible 

Holland America Line has teamed up with audio storytelling company Audible to offer a co-branded digital book club. The cruise line said the partnership is the first of its kind in the cruise industry and will feature content curated specifically for its guests. Guests can access content via an extended

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