Universal Epic Universe: The Next-Level Orlando Experience for Your Clients
Your Ultimate Agent Guide to Selling Universal's Most Ambitious Theme Park Yet
Get your customers ready for the adventure of a lifetime at Universal Epic Universe! With five incredible worlds, over 50 thrilling attractions, and a mix of entertainment, retail, and dining experiences, your customers are in for an epic experience.
About Universal Epic Universe
Universal Orlando’s fourth theme park, open Spring 2025
The largest Universal Park in the US and the second largest in the world!
The most technologically advanced park to date by Universal Orlando*
750 acres, five themed lands, more than 50 attractions and three new hotels!
Epic Universe: Five Immersive Worlds
Explore Universal Epic Universe's five immersive worlds, key attractions, and must-try dining spots!
The Wizarding World of Harry Potter ™ - Ministry of Magic™
From 1920s Paris to the 1990s British Ministry, customers can experience new thrills and explore the streets of 1920s wizarding Paris like Newt Scamander™ himself.
Key Attraction
Harry Potter & The Battle at The Ministry - Soar on a magical lift and help Harry, Ron, and Hermione stop Dolores Umbridge™ in this thrilling motion simulation ride.
Must-Try Restaurant
Café L’air De La Sirène™ - Customers can enjoy a quick bite of French-inspired cuisine for breakfast, lunch or dinner.
Super Nintendo World
Customers can step inside their favourite Nintendo games and experience all the interactive excitement from the fun of Mario Kart™ to careening through Donkey Kong Country™.
Key Attraction
Mario Kart™: Bowser’s Challenge - A 3D/4D experience through iconic courses. Guests throw shells and collect digital coins to beat Team Bowser.
Must-Try Restaurant
Toadstool Cafe™ - Tasty creations prepared daily, including soups, salads, and sandwiches, as well as delicious entrees and delectable desserts.
How To Train Your Dragon - Isle of Berk
Customers will discover an island where Vikings and fire-breathing dragons exist together in harmony, while enjoying an exciting coaster and a heart-warming live show.
Key Attraction
Hiccup’s Wing Gliders - Hiccup’s latest flying contraption is a coaster ride that sends your customers swooping and soaring, above and around the Isle of Berk.
Must-Try Restaurant
Mead Hall - Where Vikings feast on a hearty menu of meats, fish, and drinks, including ciders and ale.
Dark Universe
In a world of legendary monsters, customers will explore a village ravaged by the wrath of unearthly creatures and the monstrous experiments of Dr. Victoria Frankenstein.
Key Attraction
Monsters Unchained - A motion simulation ride, where Dr. Victoria Frankenstein puts guests in the midst of an angry revolt of fiendish monsters.
Must-Try Restaurant
Das Stakehaus - A mysterious restaurant where guests can enjoy a hearty meal while surrounded by vampire artwork and artefacts.
Celestial Park
A lush, green world where thrills, entertainment, dining and shopping lead all who enter on an exhilarating journey of discovery.
Key Attraction
Stardust Racers - Blazing through the skies of Celestial Park, Stardust Racers is a dual-launch racing coaster that hurls guests across the cosmos.
Must-Try Restaurant
The Blue Dragon Pan-Asian Restaurant - A culinary journey across Asia; guests dine in a bustling courtyard under the glow of ethereal lantern.
Creating The Perfect Package
Designing a well-rounded Orlando holiday package centred around Epic Universe can deliver a serious “wow factor” for your clients and increase your commission potential.
Here’s how to build options that suit different travel styles, durations and budgets.
Ideal for families or first-timers with limited time.
Combine 3–4 park days (including Epic Universe and other Universal parks) with a couple of rest days or poolside downtime.
Provides a more balanced itinerary – time for all Universal Orlando parks, shopping, and a beach or city break add-on.
Perfect for making the most of Florida. Allows time to explore Epic Universe, Walt Disney World, Kennedy Space Centre, and nearby beaches or even a short cruise from Port Canaveral.
Add-On Destinations to Enhance the Trip
- Walt Disney World – Just 20–30 minutes away; easy to add 2–4 days with park hopper passes.
- Kennedy Space Centre – A full-day trip for space fans, located on Florida’s east coast.
- Beaches – Cocoa Beach (Atlantic Coast) or Clearwater/St Pete (Gulf Coast) for a 2–3 night wind-down.
Cruises from Port Canaveral – Popular post-theme park add-on; 3–7 night sailings to the Bahamas or Caribbean with Royal Caribbean, Carnival Cruise Line, or Disney Cruise Line.
Car Hire vs. Airport Transfer
| Car Hire | Airport Transfer |
|---|---|
| Great for flexibility, especially when combining multiple destinations (e.g. Orlando + Gulf Coast). | Ideal for Universal-only stays. |
| Consider offering car hire as an optional upgrade for confident drivers. | Offer private or shared shuttle services from Orlando International Airport (MCO). |
| Remember to advise on tolls, parking costs, and insurance. | On-site Universal hotels offer complimentary park shuttles — highlight this as a selling point. |
Travel Insurance & ESTA Reminders
| Travel Insurance | ESTA (Electronic System for Travel Authorisation) |
|---|---|
| Recommend comprehensive cover including theme park cancellations, medical, baggage, and missed connections. | Mandatory for all UK passport holders travelling to the USA under the Visa Waiver Programme. |
| Ensure clients are covered for any pre-existing conditions and adventure activities if applicable. | Must be completed online at least 72 hours before departure: https://esta.cbp.dhs.gov |
| - | Valid for 2 years; costs approx. $21 USD (as of 2025). |
| - | Remind clients only to use the official government website to avoid third-party fees. |
Selling Tips For Travel Agents
Here are some helpful tips to help you to sell Universal Epic Universe effectively, including strategies for addressing price objections, leveraging early booking incentives, advising on recommended travel dates, and more.
Handling Price Objections
Highlight the unique experiences and exceptional attractions at Universal Epic Universe. Emphasise the park's unparalleled offerings, showcasing how the immersive worlds, cutting-edge rides, and world-class entertainment make it worth the investment.
Promoting Early Booking Incentives
Encourage clients to book early to take advantage of special offers such as discounted tickets, exclusive early-bird perks, free extras, or complimentary upgrades.
Recommending Off-Peak Travel Dates (Term Time Options)
Suggest travelling during off-peak periods, like school term times, to avoid large crowds and long queues. This also often leads to lower prices, a more relaxed experience and better value for money.
Cross-Selling Add-Ons: Dining Plans, VIP Tours, Merchandise Gift Cards
Boost the experience with cross-sell opportunities like dining plans for hassle-free meals, VIP tours for exclusive access, and merchandise gift cards for clients to make their visit extra special.
Epic Dining & Shopping
Universal Epic Universe will have 30 dining locations, including both full-service restaurants and quick-service eateries with over 100 menu items available, inspired by the park’s themed worlds.
Half of all the dining options in Epic Universe can be found in Celestial Park.
Shopping is available in each of the park’s themed worlds. Each world is designed to be immersive, and shopping experiences are tailored to the specific theme of that world.
Epic Universe Tickets
Browse ticket prices and annual passes to Universal Epic Universe!
*Pricing correct at time of publish
Single-day tickets to Epic Universe allow entry to the park for one day.
Price for adults: $139,
Price for children: $134
Three-day tickets allow 2 days to move freely between Universal Studios Florida and Islands of Adventure, and 1 separate day at Epic Universe.
Price for adults: $137.34
Price for children: $134.00
Express Pass and Annual Passes are available
Prices vary; please check Universal Orlando’s website for latest updates
Why Recommend Universal Epic Universe
Here’s why Universal Epic Universe should be your top recommendation for your customers' next unforgettable adventure!
A New and Exciting Destination:
An unmatched theme park experience with more than 50 awe-inspiring attractions, entertainment, dining and shopping experiences that come together to create an unforgettable adventure.
Extended Stay Potential:
With the park’s opening, Universal Orlando Resort transforms into a full-week holiday destination, attracting visitors who want to spend multiple days exploring different theme parks and experiences.
First-Time Orlando Visitors:
The new park can attract individuals who might not have previously considered Orlando as a holiday destination, complementing a broader Florida itinerary.
Where To Stay
Universal's on-site hotel portfolio offers a range of options, including the new Universal Helios Grand Hotel connected to Epic Universe, and other nearby options which come with park benefits.
On-Site Hotel Benefits:
Early Park Admission: Guests at Universal’s on-site hotels can enter the theme parks before other guests.
Complimentary Shuttle Transfers: On-site hotels offer complimentary shuttle services for easy transportation to and from the theme parks and CityWalk.
Resort-Wide Charging Privileges: Guests can simplify shopping and dining by using their hotel key for resort-wide charging.
Getting There From The UK
Essential info to prepare your customers for their trip to Orlando!
International Airport
Orlando International (MCO)
Recommended Airlines
Norse Atlantic, British Airways, Virgin Atlantic
Average flight times
9 hours and 30 minutes
Average transfer times
20-30 minutes with a taxi, private car or Lyft and up to 1 hour with shared shuttle or bus services.
FAQs to Prepare Agents On Universal Epic Universe
When should I book clients for Epic Universe?
It’s best to book clients as early as possible to secure the best rates and ensure availability for their preferred travel dates, especially for peak seasons or special events.
Will the park be fully open in 2025?
Universal Epic Universe will officially open on 22 May 2025, it’s expected that most of the major attractions and experiences will be fully operational. Be sure to check for updates on specific ride openings.
Can I book Epic Universe-only packages?
Are there family deals or early bird rates?
Is the park suitable for young children?
Useful Resources & Booking Tools
Looking for resources or to connect with peers for selling Universal Epic Universe? Explore the tools and support below to enhance your sales and expertise.
Official Universal Orlando and Partner Booking Platforms
- Universal Orlando Website: www.universalorlando.com
- Universal Epic Universe Official Page: Epic Universe Page
Travel Agent Portal For Training Webinars, Fam Trip Sign-Ups, or Marketing Assets
Universal Partner Community:
www.universalpartnercommunity.com
Key Features
Of the Universal Partner Community for UK travel agents:
- Access to Sales Tools
Agents can find materials like brochures, presentations, and online booking tools to help them sell Universal Orlando vacations. - Training and Certification
The platform offers the UNIVERSALANDU sales training program, which helps agents become experts on all things Universal Orlando Resort. - News and Updates
The community provides the latest news and updates about Universal Orlando Resort including new attractions, events, and promotions. - Networking and Collaboration
Agents can connect with other travel professionals and share ideas and experiences. - Exclusive Offers and Discounts
The platform often offers exclusive discounts and promotions for UK travel agents to share with their clients. - Dedicated Support
Universal Orlando provides dedicated support for travel agents through the platform and other channels.
