New To Selling Winter Sun | A quick-start guide for agents new to the sunny side

[{"selector":"#anim-5e4a21d7-eb0f-4134-9298-f1b6b0598d06 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-42.08984361138358%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6aa31c93-fb4e-4091-a13e-8ef44efc4bd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Winter sun is one of the easiest categories to sell once you know what to look for. Here’s how to get started.

Winter Sun Months

[{"selector":"#anim-4a797850-ef24-4f4c-9a8d-8298c19764ef [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.36153001502507%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b180e162-3aa6-4ee4-849b-e6fd348cb457","keyframes":{"opacity":[0,1]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c2295b4-50a5-4319-89e2-184fbb2a94a6","keyframes":{"opacity":[0,1]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0e93e23-3656-49c4-a64f-5c70bdf1e106","keyframes":{"opacity":[0,1]},"delay":3000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cd3302f-2035-4f91-8d5a-ca23849fc8ec","keyframes":{"opacity":[0,1]},"delay":4000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68de0c1a-790a-457e-9ffa-59ae3eac8923","keyframes":{"opacity":[0,1]},"delay":5000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Know which months match the mood for each type of winter holiday. October–December: Ideal for short getaways Holiday Season (Christmas/New Year): Dreamy long-haul escapes January–March: Focus on wellness and rejuvenation

Customer Types & What They Want

[{"selector":"#anim-b7cb941b-7024-43d8-8fb9-d2e7f70d473b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.24414051119017%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-25344cea-a7df-4cc9-a952-1707fce7abc0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4badf101-300e-4dd8-a0c4-ac20df91b4f6","keyframes":{"opacity":[0,1]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0d84f0a-943c-41e6-8e22-6d93e4124459","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3252d360-f1bf-4cc0-ab70-fa8c7ccbcecd","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b740924-2fc4-472c-b759-00ae283da63d","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a9cf591-ff21-45cf-8c63-0d83a9ba5832","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Understand your customers to better recommend their ideal holiday. Families: All-Inclusive Resorts, Kid-Friendly Amenities Couples & Honeymooners: Private Villas, Romantic Experiences Solo Travellers: Cultural Experiences & Relaxing Activities Wellness Travellers: Spa Treatments, Yoga & Meditation

Types of Holidays & Destinations

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Spotlight Destination Highlights

[{"selector":"#anim-1988faa8-a67c-4b83-937d-91d76abbee04 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.24414051119017%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-402c40f0-95e5-435c-a4d0-d650dbdd0a14","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75d7aee4-8659-439a-90a5-0c01fc2fd410","keyframes":{"opacity":[0,1]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4602496c-f379-4877-bd61-6b831304df12","keyframes":{"opacity":[0,1]},"delay":3000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67fe3dee-9ce1-4d99-87f5-70cc8b875faf","keyframes":{"opacity":[0,1]},"delay":4000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22961e51-7b2a-4e0a-b4be-4fc728e16fdd","keyframes":{"opacity":[0,1]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Sun, scenery & adventure: The Canaries, Cape Verde, Dubai, Egypt Exotic beaches, culture, great food: The Caribbean, Maldives, Thailand, Mexico Relaxation, retreats, history: Mauritius, Sri Lanka, India, Morocco Let your customers know what makes each destination special.

Recommended Itineraries:

[{"selector":"#anim-b8e28e63-5570-4b71-a9f5-37cbb2ec2491 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7800,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-34c61c72-022b-4e6f-a481-ddc8ab08b3ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7a7966b-a838-4e62-b908-fa273c02604a","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dba3f7e6-6c21-4f8d-94db-0812e4e2c4df","keyframes":{"opacity":[0,1]},"delay":3000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e69a151-2ed3-42be-952d-b3a55f10617a","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Travelsphere Highlights of Sri Lanka 13 days from £2,999 pp 11 nights, many included experiences Return Flights, Transfers, Luggage Included 11 breakfasts, 1 lunch, 11 dinners and welcome drink

Recommended Itineraries

[{"selector":"#anim-8d009ae9-dd27-497f-bc6d-e9a03df54a4e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.173828010763522%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7800,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bd2f281a-8676-4e57-8402-5b26d3523ac5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9908b06c-2cbe-46de-861d-3f92c4650c90","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d6dda79-3d21-41ff-96fe-31d553b55015","keyframes":{"opacity":[0,1]},"delay":3000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32e076bb-d087-400d-b33e-609468f5efe6","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Just You Morocco: Imperial Cities and Desert Kasbahs 10 days from £2,849 pp 9 nights, a guaranteed room of your customers’ own Return Flights, Transfers, Luggage Included 9 breakfasts, 1 lunch, 9 dinners + a welcome & farewell dinner & drink

Recommended Itineraries:

[{"selector":"#anim-e55f0586-42f1-4629-8f53-36cc8a45b82f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(46.70355590290548%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7800,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-73596e60-ceab-4d8f-adb2-741e7d59d955","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9d922d3-092e-41e0-8e66-6a54833d24f6","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09a2a4d8-4fe2-4696-b13c-fd4d6e72d892","keyframes":{"opacity":[0,1]},"delay":3000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc955f33-9be5-43ed-8b28-e9a1cf90ca99","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Riviera Travel Wonders of the Nile River Cruise 11 days from £4499 pp 10 Nights, 10 Included Experiences Return Flights, Transfers, Luggage Included Daily Breakfast, Lunch and Dinner

Overcoming Objections

[{"selector":"#anim-274e3175-9419-4aa8-ae70-c2416a385676 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.24414051119017%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7800,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9f1bb216-8615-4853-8ed5-38152b11297a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2af0b78c-39d1-424f-aad5-4cba95163b13","keyframes":{"opacity":[0,1]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7851b45d-47ce-4aff-9f71-33776e04ef12","keyframes":{"opacity":[0,1]},"delay":3000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c107cfa6-f43a-4df2-8fda-34f0c2ec9536","keyframes":{"opacity":[0,1]},"delay":5000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d41ae5b3-4ab3-45e2-a3e7-0d313af8ac22","keyframes":{"opacity":[0,1]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f48afca-055f-4139-bc51-ba6bfec8fc9e","keyframes":{"opacity":[0,1]},"delay":4000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5e85487-9407-4ec3-aea2-3afee56aeb1c","keyframes":{"opacity":[0,1]},"delay":6000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] “Isn’t it hurricane season?” “It’ll still be cold though, right?” “Too expensive after Christmas.” Not in winter! Recommend destinations like Dubai, the Canaries, or Cape Verde. Highlight 24–30°C average temperatures in winter destinations. Offer value swaps (e.g. Tenerife vs Dubai) or recommend early Jan departures.

Alternative Suggestions

[{"selector":"#anim-63195d08-0394-49c5-8e0e-757dda1b3810 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(25.905845853754254%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":7800,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a88d0fdf-a10c-4bd8-a55e-55e523dc90c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fb55283-5eb4-4af9-9338-8e98a18ce710","keyframes":{"opacity":[0,1]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-210a82cd-d86e-4213-9d46-e4e1294d86dc","keyframes":{"opacity":[0,1]},"delay":2000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f168c14-4ed4-4deb-afbc-86934a62b616","keyframes":{"opacity":[0,1]},"delay":3000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f60ec68-04b3-44a7-8fe2-a0c592039a52","keyframes":{"opacity":[0,1]},"delay":4000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3daa21bf-6c31-49db-9c09-2b2dd040aa91","keyframes":{"opacity":[0,1]},"delay":5000,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] If they liked… Lanzarote → Try Fuerteventura for quieter beaches Dubai → Try Abu Dhabi for more culture Barbados → Try Antigua for fewer crowds Mauritius → Try Sri Lanka for a budget-friendly luxury vibe

Top Tips for Agents:

[{"selector":"#anim-3a438da5-087a-415f-ad00-c7684b74c023 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6800,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2049a6b1-57c1-453f-b0d5-769b6aa22e9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd2f5155-10e6-48cb-b986-0043b95e6f48","keyframes":{"opacity":[0,1]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57d29ea4-193b-4f25-af08-3d267287bb48","keyframes":{"opacity":[0,1]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a699bdbe-c06d-439b-8464-1c49b503e289","keyframes":{"opacity":[0,1]},"delay":3000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab738d38-74aa-4579-8dbd-0223bb514c53","keyframes":{"opacity":[0,1]},"delay":4000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Ask about past winter holidays to understand your clients’ preferences Emphasise flexible dates and highlight the benefits of off-peak travel Encourage travel insurance, especially for long-haul trips Push package deals for value-added convenience

Up Next:

[{"selector":"#anim-e8aa929f-74c5-410f-b715-b477871c5c93 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9ecd0601-ee91-4682-b379-d82c9ac997a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acb4a2ef-933f-4905-a5bd-01d96284e0cc","keyframes":{"opacity":[0,1]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-932119e0-1002-44dd-8153-f0d1e8447f0b","keyframes":{"opacity":[0,1]},"delay":1500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Winter Sun Months

Customer Types & What They Want

Types of Holidays & Destinations

Spotlight Destination Highlights

Recommended Itineraries:

Recommended Itineraries

Recommended Itineraries:

Overcoming Objections

Alternative Suggestions

Top Tips for Agents:

Up Next:

Winter Sun FAQs Answered