Ambassador Cruise Line is marking its fifth anniversary on 9 April 2026 with a very special 24-hour offer, giving guests 5% off any sailing booked during the period.
*All details correct at time of publish (9 April 2026)
The UK’s affordable quality cruise line, which launched in April 2021, will make a very special promotion available on all new bookings made between 09:00 on 9 April and 08:59 on 10 April 2026 as part of its anniversary celebrations.
The offer provides guests with 5% off new bookings across all cabin grades when using the promo code Birthday5. The discount applies to the first and second guests in each cabin and to solo travellers and is valid on all bookings made within the promotional window*.
Since launching, Ambassador has grown into the UK’s leading independent operator, welcoming more than 250,000 guests on board Ambience and Ambition for no-fly sailings, alongside a further 50,000 guests sailing aboard Renaissance on Ambassador’s fly-cruise Caribbean winter programme.
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, in a recent letter to trade partners, outlined his views on the current geopolitical situation and its potential impacts on the travel industry** that guests are increasingly choosing to book earlier and in greater numbers to secure their preferred itineraries, cabin types and pricing, rather than waiting for last-minute availability.
This trend has been reflected in Ambassador’s own performance, with strong forward bookings across future seasons and continued momentum reflected in its most recent launch, reinforcing the move away from traditional late booking patterns.
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, said: “Ambassador has gone from strength to strength over the past five years. As the first new British cruise line to launch in over a decade, we set out to reintroduce accessible, no-fly cruising from UK ports, and it is clear from the continued growth in bookings that this proposition is resonating strongly with holidaymakers.
“With more regional departures than any other UK cruise line and a growing fly-cruise programme, we are offering guests greater choice than ever before while remaining true to our core focus on authenticity and affordable quality.
“With 94% of guests saying they would recommend Ambassador to friends and family, and with an NPS score of 85, the addition of Renaissance to the fleet following our merger with Compagnie Française de Croisières has further strengthened our position as a leading European operator, enabling us to expand into new markets and launch our Caribbean fly-cruise programme, which has been very well received by both guests and trade partners.
“Reaching our fifth anniversary is an important moment for everyone at Ambassador. It reflects the hard work and commitment of our teams, the continued support of our valued trade partners and, most importantly, the loyalty of our guests.
“This special offer is a way of saying thank you while also giving even more people the opportunity to experience our affordable quality cruise experiences and enjoy the ‘warmest welcome at sea’.”
* Terms and Conditions: Birthday5
Ambience’s 5th Birthday 5% off is valid on new bookings on selected Ambience sailings when using promo code Ambience5 from 09:00 20 April 2026 to 08:59, 21 April 2026, applicable to all grades.
5% off is only applicable to the lead booked guest and secondary guest in each twin-grade cabin and is not applicable to any 3rd/4th berth guest. 5% off is also applicable to Solo Travelers when using promo code Ambience5. 5% off offer may be withdrawn or changed without notice.
For full terms and conditions of booking visit www.ambassadorcruiseline.com.
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