Cunard has launched an exclusive 10% saving for returning guests on selected 2027 and 2028 voyages, creating a compelling sales opportunity for travel agents ahead of the peak summer holiday period.
*All details correct at time of publish (24 July 2026)
The launch gives travel agents the opportunity to combine the exclusive 10% past guest saving with on board credit of up to US$250 on qualifying bookings.
To support the campaign, Cunard’s sales team will visit travel agent partners across the UK, raising awareness of the offer and encouraging agents to reconnect with their loyal Cunard customers.
The initiative comes ahead of the main summer holiday period, providing agents with a timely moment to reconnect with loyal Cunard guests and drive repeat bookings
The 10% saving is available on bookings made between 23 July and 31 August 2026 by guests who have previously sailed with Cunard and are booking an eligible Cunard Fare or Early Saver Fare voyage of seven to 67 nights departing between 1 January 2027 and 31 March 2028.
Eligible guests must provide a valid Cunard World Club membership number at the time of booking to receive the discount.
Eligible voyages include a broad range of itineraries across the Cunard fleet, including Norwegian Fjords voyages, Mediterranean sailings, Caribbean itineraries, World Voyage sectors and Cunard’s iconic Transatlantic Crossings.
Iain Baillie, AVP, EMEA Sales, Cunard, said: “Our past guests are some of our strongest advocates, and we’re delighted to reward that loyalty with an exclusive new saving across a wide range of voyages.
“The ability to combine a 10% saving with additional on board credit creates exceptional value for guests and provides travel agents with a compelling reason to reconnect with their loyal Cunard customers.
“We expect this promotion to generate strong interest as guests look ahead to their 2027 and 2028 holiday plans.”
In 2027, three of Cunard’s iconic Queens will offer roundtrip voyages from the UK for the first time since 2018, increasing Southampton departure capacity by 54% year on year, creating significant sales opportunities for the trade.
On every Cunard voyage, guests enjoy the line’s renowned White Star Service, which has defined the Cunard experience for more than 185 years, alongside world-class dining, enriching entertainment and carefully curated shore experiences.
Additional onboard credit can be used across a range of Cunard experiences, including treatments at the Mareel Wellness & Beauty, speciality dining, immersive shore experiences and the line’s signature Champagne Afternoon Tea.
Returning guests can also benefit from a 10% saving on Cunard Signature Packages, which bundle together benefits including Wi-Fi, drinks and speciality dining credit, when booking eligible voyages during the promotional period.
Travel agents can visit Shine Rewards Club for the latest Cunard news and information and to earn Shine points through bookings and training at www.shinerewardsclub.com
For more information about Cunard, or to book a voyage, visit www.cunard.com
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