Newmarket Holidays is pleased to announce the addition of three new tours to its Premier Collection. The destinations span across Europe, South Asia, and Southeast Asia, reflecting Newmarket Holidays’ growing investment in their Premier Collection offering.
*All details correct at time of publication (24 August 2026)
First up, Positano, Ischia & the Amalfi Coast is backed by the ongoing success of the Classic Capri tour, one of Newmarket Holidays’ strongest-selling tours over the past few years.
Italy in general has shown strong growth over recent years, and this tour introduces a Premier option in an established, trusted destination.
This brand new product offers an eight-day, single-centre stay in a small, family-run four-star hotel in Agerola, with four included excursions.
Travellers will enjoy a full day on the island of Ischia, a full day at the UNESCO World Heritage Royal Palace of Caserta with wine tasting nearby, a day in Positano and Sorrento, and an afternoon in Pompeii.
For agents, a key appeal of this tour is the strong price point for a Premier product, alongside the boutique nature of the hotel and vast range of excursions which make it great value for money. Additionally, this tour departs from seven UK airports, making it a strong regional option.
The Malaysia, Singapore & Desaru Beach Escape tour is part of a deliberate push to expand Premier further into Asia, and also responds to Singapore’s continued popularity as a destination.
This product is Newmarket Holidays’ first Premier tour into this part of Asia, built around a stay at the five-star Anantara Desaru Coast Resort & Villas, with an optional six-night extension.
The main trip consists of a 13-day tour taking in Kuala Lumpur and the Petronas Towers, the Batu Caves, UNESCO-listed Malacca with a guided river cruise, and three nights in Singapore covering Marina Bay Sands SkyPark and the Supertree Grove at Gardens by the Bay.
Agents can sell this tour by highlighting the appeal of small group sizes throughout, and the exclusive access to the Anantara Desaru Coast, a hotel no other UK operator currently features. The product also features two major cities plus a beach stay, offering customers the best of both.
Finally, Rajasthan – Forts & Maharajas – Premier Collection replaces the existing Palaces & Forts tour, moving an established, popular itinerary onto Premier-grade hotels rather than launching an entirely new route.
It features the same classic cities, Delhi, Agra, Jaipur, Jodhpur and Udaipur, but has moved onto Premier-grade hotels throughout, including heritage properties like Rohet Garh in Jodhpur and Chunda Haveli in Udaipur.
A great selling point for agents is that this new product features the same much-loved cities, but now with better hotels and an upgraded package.
It’s longer than its predecessor at 16 days, with half-board plus three lunches and 15 included excursions covering the Taj Mahal, Amber Fort, a Lake Pichola cruise, and a new leopard safari at Jawai.
Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, said: “These three launches show where our Premier Collection is heading, and there’s a different conversation for travel agents to have with each one.”
“Amalfi builds on years of strong Italian sales and the success of our Capri tour, so it’s an easy sell to anyone who already knows that market.
“Malaysia, Singapore & Desaru gives agents something genuinely different: a beach hotel none of our competitors currently offer, alongside two major cities. Rajasthan is a straightforward upgrade for anyone who’s already sold Palaces & Forts, now on better hotels and with a leopard safari added.”
“All three keep to what our Premier Collection does best: small groups, four- and five-star hotels, and a proper step up for customers ready to spend a little more.”
For more information, go to www.newmarketholidays.co.uk.
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