Cruise Lines International Association (CLIA) has opened applications for its returning ‘Cruise Champion’ training programmes.
All details correct at time of publication (14 September 2026)
Two separate hybrid learning courses will launch for frontline agents: one with a focus on river cruise and the other on expedition cruise.
Almost 80 agents can join the six-month programmes, which are returning for their third year and aimed at those who are new or have limited experience of the sectors.
They will include a mix of virtual activities, including product training webinars, panel discussions and virtual workshops, supported by self-study, monthly knowledge reviews and an end-of-programme final assessment.
Content will cover destination and product training, as well as sales techniques. CLIA has created the programmes alongside its river and expedition cruise line members.
Agents have a week to apply, with the deadline confirmed for September 20, 2026. Successful applicants will be advised by the end of this month.
All applicants must be able to attend an in-person launch day in Birmingham on November 19, which will be supported by both river and expedition cruise operators.
The programmes will culminate in a graduation ceremony in June 2027.
Andy Harmer, CLIA managing director UK & Ireland, said: “River and expedition cruising both offer significant opportunities for travel agents, and building knowledge and confidence is key to making the most of their potential.
“Our Cruise Champion programmes give agents the opportunity to develop their expertise over a sustained period, combining practical sales guidance with product and destination knowledge directly from our experts and the cruise lines themselves.
“The previous two programmes have been incredibly well received, so we’re excited to bring them back and look forward to welcoming our next trade cohort.”
To apply, go to trade.cruising.org.
Click here for more updates from Travel Pursuit UK!
