Newmarket Holidays has announced two brand-new Premier tours for 2027, expanding its premium small-group collection into new destinations.
*All details correct at time of publication (20 October 2026)
Heritage of Georgia – Premier introduces Georgia for the first time, while Tuscany, Umbria & the Isle of Elba – Premier offers a fresh take on one of Italy’s most-loved regions. Both eight-day tours feature small groups and regional flights, alongside distinctive accommodation, included experiences, and itineraries that venture beyond typical highlights.
Heritage of Georgia – Premier takes customers from the capital, Tbilisi, into the dramatic landscapes of the Caucasus at Kazbegi, before continuing to Kakheti – widely recognised as the birthplace of wine – with a tasting and lunch at a local vineyard.
The itinerary also explores Tbilisi’s Old Town, Narikala Fortress and historic sulphur baths district, alongside the ancient cave city of Uplistsikhe and UNESCO-listed Mtskheta.
Tuscany, Umbria & the Isle of Elba – Premier provides a more intimate way to discover Italy, with a maximum group size of 24 customers. The tour combines Tuscany’s celebrated towns with the landscapes and heritage of neighbouring Umbria, as well as a full-day excursion to the Isle of Elba, including Napoleon’s former residence during his exile.
Further highlights include a full day in Florence with tickets to the Accademia, and an afternoon in UNESCO World Heritage site San Gimignano. Customers can also choose optional excursions to Siena and Volterra.
For agents, both tours have strong selling points, with hotels offering an elevated experience and a diverse selection of included excursions. Designed for a more focused and close-knit setting, these smaller group sizes give agents an appealing option for customers seeking a more relaxed touring experience.
These added-value features, alongside the opportunity to explore a less familiar destination like Georgia, give agents tangible benefits to highlight when recommending the tours to customers.
Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, said:
“Our Premier Collection has quickly become a favourite with travel agents and their clients, and these two tours give them even more reasons to book. Tuscany, Umbria & the Isle of Elba is perfect for customers who love Italy but want a smaller group, an unhurried pace, and one special place to return to each evening.
“Heritage of Georgia is a great option for experienced travellers looking for somewhere new. With excellent hotels and every detail arranged, both are easy for travel agents to recommend, knowing their customers are in safe hands.
Visit Newmarket Holidays for more information.
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