Riviera Travel has shared its biggest Black Friday deal to date, offering travel agents savings of up to 20% on more than 75 escorted tours and river cruises.
All details correct at the time of publication (28 October 2026).
The campaign features 4,000 places across selected holidays, with the offer available on new bookings made until 30 November 2026.
This week’s Deal of the Week highlights three European holidays for 2027, including a Danube river cruise, a Rhine cruise to Switzerland and an escorted tour of Italy’s Lake Garda, Venice and Verona.
Riviera Travel Black Friday Deals: Three Holidays to Know
The Blue Danube
The eight-day Blue Danube river cruise departs on 13 July 2027, with prices starting at £1,959 per person, reduced from £2,449.
The itinerary takes in grand Baroque architecture, medieval cities and picturesque riverside towns, with departures available from Heathrow, Dublin, Luton, Gatwick, Liverpool and East Midlands airports.
Rhine Cruise to Switzerland
Priced from £1,919 per person, down from £2,399, this eight-day cruise departs on 17 August 2027. Highlights include the Rhine Gorge, Strasbourg in Alsace, the Black Forest and a mountain railway journey into the Bernese Oberland.
Departures are available from Heathrow, Birmingham, Manchester, Gatwick, Dublin and Edinburgh, as well as St Pancras.
Lake Garda, Venice and Verona
Riviera Travel’s eight-day Italian tour is now priced from £1,470 per person, saving £259 on the original £1,729 fare.
Departing on 4 August 2027, the itinerary combines Lake Garda’s mountain scenery and colourful villages with Venice’s architecture and Verona’s romantic atmosphere. Flights are available from Newcastle, Stansted and Gatwick.
Black Friday Offer
The Black Friday offer is valid on new bookings made until 30 November 2026, subject to availability. Prices are based on two people sharing, and selected departures and holiday options apply.
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