Gold Medal has launched its brand-new Florida brochure and supporting IN FOCUS campaign for 2026-27.
All details correct at the time of publication (5 November 2026).
The campaign looks beyond Florida’s theme parks. It highlights holiday homes, beaches, outdoor adventures, local gems, and cruise and stay options.
It also gives agents more ideas for selling multi-centre holidays. These can combine visits to the famous theme parks with stays along Florida’s coast.
Explore Florida with the new digital hub
A dedicated IN FOCUS digital hub is part of the campaign. It features destination inspiration and offers, including options for theme parks, beaches and multi-centre stays.
The campaign was developed with Visit Florida. IN FOCUS: Florida showcases the destination board’s “Live more Floridays” campaign and its Florida Travel Pro training programme. This helps agents build their knowledge of the destination.
Win a place on a Florida FAM trip
Four winners will get the chance to join a FAM trip to Florida. The trip includes stays at Universal Orlando Resort, Bradenton and Anna Maria Island.
Agents will experience the state’s biggest theme park resort, as well as the quieter beaches of the Gulf Coast.
Agents who make Gold Medal Florida package bookings between 2 and 30 November 2026 can enter the prize draw. They can register their bookings on the Gold Medal website.
Gold Medal encourages agents to sell more of Florida
Sarah Lancashire, Product & Marketing Director at Gold Medal, said:
“Florida is one of the most booked destinations in the UK, yet too often it is sold as a single-purpose trip. Clients are asking for more from it, whether that is a beach house on the Gulf Coast, a day on the water or a cruise to finish their holiday. By putting the whole of Florida’s offering in front of agents and bolstering it with Visit Florida’s training, we’re giving the travel trade the confidence to sell longer, more valuable holidays that keep clients coming back.”
Agents can view and download the brochure online. Printed copies can also be ordered via Tradegate.
To visit the hub, go to www.goldmedal.co.uk.
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