B2B-only tour operator Gold Medal and its specialist premium brand Pure Luxury are giving travel agents more to gain this Black Friday, with double Farebank Rewards on bookings made up to 4 December 2026.
All details correct at the time of publication (10 November 2026).
Double Farebank Rewards on selected hotels
Gold Medal is offering double Farebank Rewards on 20 hotels. These include Nusa Dua Beach Hotel & Spa in Bali, You & Me Maldives and The Sands in Barbados.
Pure Luxury is also taking part, with double rewards available on 10 properties. These include The Ritz-Carlton Dubai and Banyan Tree Phuket.
The campaign adds extra value to bookings across both brands during the key winter sales period. Customers can also enjoy percentage discounts and free upgrades at selected properties.
Rewarding travel agents this Black Friday
Sarah Lancashire, Product & Marketing Director, said: “Black Friday is evolving beyond consumer discounts and becoming a strategic moment for travel businesses to reward the expertise and influence of agents. By doubling Farebank Rewards on selected hotels, we are helping agents turn demand for exceptional holidays into a tangible benefit that supports both their businesses and their own holidays.”
How Farebank Rewards works
Farebank Rewards is Gold Medal Travel Group’s loyalty programme, designed to reward agents every time they make a booking. Rewards are credited immediately, so agents can spend them straight away. Alternatively, they can redeem their earnings against their own Gold Medal or Pure Luxury holidays.
For more information about the Black Friday sale and Farebank Rewards, visit www.goldmedal.co.uk.
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