Royal Caribbean and Celebrity Cruises have launched CruisingPower across the UK and Ireland, a game-changing travel trade booking, rewards, learning and marketing platform.
All details correct at the time of publication (11 November 2026).
CruisingPower brings the two brands together in one streamlined hub to deliver a smarter, simpler and more seamless experience for trade partners across the UK and Ireland. It also introduces new features to support them throughout the booking journey.
New tools for travel agents
The platform includes several new features for UK and Ireland trade partners. These include shareable stateroom walk-throughs, live ship locators and a new chatbot function.
Agents can also access familiar tools with enhanced features. These include improved training programmes, enhanced rewards and a larger marketing toolbox.
The marketing resources include ready-to-use campaigns, images, videos, toolkits and promotional assets. More features are also planned.
One platform for two cruise brands
CruisingPower replaces the brands’ previous trade platforms, Club Royal and Celebrity Central. Agents can now switch between Royal Caribbean and Celebrity Cruises with one login.
The platform also brings together many existing programmes and tools. These include Learn digital training, The Training Hub, Upper Deck Rewards, Celebrity Rewards, AirWaves and Espresso.
It offers a more connected and intuitive experience. It also aims to make the move to the new platform seamless for existing users.
Silversea is expected to join CruisingPower in due course. Once it does, agents will have one place to book holidays with Royal Caribbean, Celebrity Cruises and Silversea.
Aaron Langford, Senior Director, UK & Ireland Sales, Royal Caribbean, said: “As well as providing a single destination for the tools, resources and information agents need to grow their business, the platform will continue to be home to some of Royal Caribbean and Celebrity Cruises’ most valued trade initiatives.
“For example, agents will be able to access the training and accreditation opportunities available through our Learn platform, while continuing to earn monetary rewards through Upper Deck, ensuring they can keep building their expertise, maximising their earning potential and delivering the exceptional holiday experiences our brand is known for.”
Leigh Aslett, Sales Director, EMEA, Celebrity Cruises, said: “Our travel partners are at the heart of everything we do, and CruisingPower has been designed with their needs in mind.
“By creating a single destination for both Celebrity Cruises and Royal Caribbean, we’re giving agents faster access to the training, rewards, booking tools and marketing support that help them deliver exceptional holiday experiences for their customers.
“The platform combines the best of what agents already love with new innovations that make working with our brands easier, more connected and more rewarding than ever before.”
Booking and rewards
Agents can book holidays directly through CruisingPower using either AirWaves or Espresso. This means they can continue to use their preferred booking system.
Agents who have achieved loyalty status with either brand will also retain their recognised memberships. Their Upper Deck and Celebrity Central tier status and earnings will remain unchanged.
How to access CruisingPower
Agents can speak to their Royal Caribbean or Celebrity Cruises brand representatives for more information. They should also look out for email updates and social media content from both brands.
To get started, agents can visit www.cruisingpower.com and create an account.
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