British Airways has worked with expert catering providers to introduce new plant-based menus, including a burger.
The new menus will roll out across the airline’s Heathrow lounges, before appearing on its US lounge menus.
As part of its commitment to sustainability, across the airline’s Heathrow lounges customers will notice new water stations.
The airline also continues to remove single-use plastic and all plastic water bottles in Heathrow lounges, which are being replaced with glass.
Customers in lounges can order food using their mobile device directly to their table, an initiative introduced by British Airways during the Covid pandemic which it has decided to keep.
The airline will also be introducing a new baggage tracing system, allowing customers to track their bags via their phone throughout their journey.
From automated lounge entry to new digital signage across the airport, British Airways is focused on making the customer journey even more seamless and stress-free.
Customers can also expect a few changes at check-in with dedicated desks for World Traveller Plus customers and a reimagined Skyflyers programme for children travelling with the airline.
Tom Stevens, British Airways’ Director of Brand and Customer Experience, said: “We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it.
“We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be. In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the rollout of our award-winning business class seat, Club Suite.”
For more information, please visit BritishAirways.com.
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