G Adventures reveals its highest sales month since the pandemic began – with January bookings from the UK exceeding expectations.
The adventure operator said that despite the uncertainty caused by Omicron in the new year, it saw confidence grow throughout the month, with travellers booking a broad range of travel experiences across the operator’s 11 travel styles.
Brain Young, Managing Director EMEA, G Adventures said, “January is renowned for being one of the most important sales months for travel, and this year it definitely didn’t disappoint.
“We’ve seen the highest sales since the pandemic started, with many travellers are booking tours set to depart before the end of April, showing the huge desire among British travellers to get back on the road.
“We’re expecting to see this intent to book increase as more destinations, in particular Asian favourites such as Thailand and Vietnam, relax restrictions for British travellers.
“We’ve seen strong sales across all our travel styles, in particular our Classic, 18-to-Thirtysomethings and Active styles, with travellers clearly encouraged by the variety of product we have on sale and the experience we’ve gained since we relaunched our tours in September 2020.
“Having safely run thousands of trips, it’s fantastic to see an increase in our customer satisfaction in 2021, as travellers recognise all the extra measures we have put in place to ensure their safety,” Young continues.
G Adventures has seen lead times reduce in their January sales, with 40% of bookings from UK travellers being made for trips departing before the end of April to destinations with lower entry requirements such as Mexico, Costa Rica and Peru as well as Europe in the short term.
Top January booking trends and traveller insights from G Adventures:
Huge demand from travellers aged 18 to 35, with a small increase in young travellers opting to travel alone.
- A larger percentage of bookings through ‘offline bookings’, with travellers choosing options where they have interaction with an expert or agent over booking online.
- An increase in web searches for Active adventures, including Everest Base Camp Trek and Mt Kilimanjaro. As travel restarted, this interest translated into sales, which the operator coined the ‘Carpe Diem Effect’.
- Despite many popular destinations, including Thailand, Vietnam, Cambodia and Indonesia being closed or heavily restricted for travellers, Asia continued to be G Adventures’ second most popular region in January, with particular interest from travellers aged 50 to 70 years.
G Adventures will operate over 750 trips in February and March alone, ranging from closer to home adventures such as hiking in Madeira and the Canary Islands to long-haul options in Costa Rica, Tanzania and Mexico.
For more information on G Adventures, please visit www.gadventures.com.
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