VisitEngland has launched the next phase of its domestic ‘Escape the Everyday’ campaign.
Designed to encourage short breaks to English cities, the £1 million ‘Enjoy An English City Break This Spring’ campaign places the spotlight on quality destinations, attractions and experiences.
It aims to build back demand for domestic breaks and boost consumer confidence while supporting cities and regional gateways hit hard by the lack of international visitors and their spending.
VisitEngland Director Andrew Stokes said, “With the weather warming up and spring in the air, now is a great time to connect with loved ones on a short break in England.
“Whether you are looking to experience England’s rich history, stay at an eco-friendly retreat, or discover hidden foodie gems, our cities have attractions, tours and experiences to suit all interests. Businesses are eager to see visitors and we want everyone to get involved, book a short break to our cities and kick-start the tourism season.”
The digital, partner-led campaign kicked off this week and runs through to 31 March with content showcasing Bath, Birmingham, Brighton, Bristol, Cambridge, Coventry, Exeter, Leeds, Liverpool, London, Manchester, Newcastle, Norwich, Oxford, Plymouth, Portsmouth, Sheffield and York.
Visitors will also be able to scan LADbible QR code ‘stickers’ in locations across 10 cities to learn more about the local activities and experiences on offer. Local businesses will also be able to join in using QR codes as window stickers.
A dedicated ‘Escape the Everyday’ hub on VisitEngland.com features ideas, experiences and activities on what to see and do across England’s cities.
The campaign highlights landmark events taking place across England’s cities this year from HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games to UNBOXED: Creativity in the UK and the UEFA Women’s EURO 2022.
Tourism businesses, visitor attractions and destinations are also encouraged to get involved, with a new industry toolkit that can be adapted to promote local experiences available here.
For inspiration on city breaks in England please visit https://www.visitengland.com/escape-the-everyday-city-breaks.
Click here for more travel news updates that every travel agent wouldn’t want to miss from cruise news to airlines, travel destinations, holiday sales and accommodations!
