Fred. Holidays has appointed Laura Wilson as Sales and Product Manager for its newly-launched ‘Discover’ programme.
Wilson, who starts her new role on 1st March, is currently Business Development Manager for Fred. Olsen Travel where she leads the Fred. Cruise and Travel Norwich Airport brands.
Prior to joining Fred. Olsen Travel, she spent seven years at Cruise & Maritime Voyages where she held various positions including national sales manager within the trade sales team.
Wilson will report to Steve Williams, Managing Director of Fred. Holidays. She will lead the Fred. Discover team as they continue to create unique, fully-commissionable, pre-packaged tours to worldwide destinations and deliver sales through trade distribution channels.
Wilson and her team will also work closely with trade partners on various collaborative marketing initiatives, whilst also offering support with training, promotion and staff incentives.
Commenting on her appointment, Wilson said: “I am thrilled to be joining the Fred. Discover team at such an exciting time, with the product only having recently launched.
“I look forward to supporting our trade partners in maximizing on the pent up demand and desire for travel to bucket-list itineraries that we are currently seeing.”
Steve Williams, Managing Director of Fred. Holidays, added: “With Laura’s experience of working with the trade and successfully delivering sales growth, this was a straightforward appointment for me.
“I am looking forward to working with Laura to develop trade awareness and sales for our exciting new Discover programme.”
The newly-launched Fred. Discover programme features a selection of worldwide tours and packages that are designed to inspire travel and help holidaymakers experience the unforgettable.
For further information and reservations, please visit www.fredholidays.co.uk.
Click here for more travel news updates that every travel agent wouldn’t want to miss from cruise news to airlines, travel destinations, holiday sales and accommodations!
