Emirates has entered into a Memorandum of Cooperation (MoC) with the Tourism of Authority of Thailand (TAT).
Under the agreement, both the tourism body and Emirates will explore joint initiatives to enhance each party’s marketing and promotional efforts.
Emirates will develop initiatives to boost tourism to Thailand by showcasing it to customers and agents across its global network.
The MoC was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas).
Also present were HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and HE Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports.
Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, HE Chairat Sirivat, Consul-General of Thailand to the UAE and Adnan Kazim, Chief Commercial Officer, Emirates were also present at the ceremony.
Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates said:
“Emirates launched operations to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe, and the Middle East.
“We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country and build on the success achieved over the years, thanks to our long-standing relationship.
“We look forward to highlighting its diverse offerings to industry stakeholders and customers and helping them achieve their tourism targets, to support Thailand’s post-pandemic recovery.”
Yuthasak Supasorn, TAT Governor, said: “This Memorandum of Cooperation will pave the way for strategic tourism collaboration efforts between TAT and Emirates.
“TAT will assist Emirates in developing airline passenger traffic from key strategy markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotional giveaways, special promotional packages, incentives, and marketing spend.”
Emirates launched its services to Bangkok in 1990 and Phuket in 2012. The airline currently offers two daily flights to Bangkok onboard the Boeing 777-300ER and daily flights onboard its flagship A380 aircraft.
Flights to Phuket are also available with Emirates 11 times weekly.
For more information, please visit Emirates.com.
Travel Pursuit UK is a brand new travel trade news media. Click here for more exciting UK travel daily news, cruise news and travel news updates that you won’t want to miss!
