Virgin Voyages has revealed its fleet-wide partnership with international film and music superstar, entrepreneur and style icon, Jennifer Lopez.
The superstar joins the cruise line as Investor and Chief Entertainment & Lifestyle Officer.
In a statement, Virgin said that is “redefining the nautical tradition of appointing a godmother from a ceremonial role to a truly modern, change-making partnership with undoubtedly one of the most powerful artists in the world.”
Jennifer Lopez said: “My artistic and social mission is to empower, inspire and entertain.
“Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.
“I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”
The partnership includes “big plans” centred on wellbeing and fitness, design collaborations and entertainment co-creations which will be released throughout 2022.
To start with, Virgin Voyages will be exclusively introducing JLo Beauty as part of the onboard offering.
Sir Richard Branson, Founder of Virgin Group said: “We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas.
She is one of the most talented and hardest working people out there. I admire her as an artist, as an entrepreneur and as a person.”
Tom McAlpin, CEO of Virgin Voyages said: “From the moment we launched this brand, we knew we wanted to make waves and bring changes for Sailors to have the most epic vacation ever.
“After the last two years, vacations have never been more needed, so we searched for someone very special to join us on this voyage.
“Jennifer is a trailblazer and embodies the spirit that lives inside of Virgin Voyages and our people.
“As an investor and advisor, she turns the godmother tradition on its head and makes it powerful and limitless. We couldn’t be more excited for what is ahead.”
Virgin Voyages is gearing up to welcome its second and third ships in its fleet of four.
Valiant Lady sets sail in March, and Resilient Lady starts her voyages in August. Virgin Voyages goes global this year with homeports in Miami, Barcelona and Athens.
For more information on Virgin Voyages, its new itineraries and its stunning fleet of Lady Ships, visit www.virginvoyages.com.
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