Marriott Bonvoy’s recent survey has revealed that British travellers are planning to go away for longer and spend more than usual on their summer holidays this year.
The research is taken from Marriott Bonvoy’s Joy of Travel report, conducted amongst 14,000 consumers in Europe and the Middle East.
The new data shows that four in ten (40%) Brits said that they will be heading abroad this summer (June-September).
Out of that number, 81% say they will be spending more than they usually would – on average £1,195 per person. This is compared to their typical spend on summer holidays pre-Covid.
This increase in spending is being spearheaded by younger ‘Gen Z’ holidaymakers aged under 25, two-thirds of whom (65%) say they are planning on going away.
Despite likely earning the least, Gen Zs plan to spend an average of £1,481 more than they usually would – more than any other age group.
Amongst those heading abroad, over half (54%) say they plan to go away for longer than normal, rising to 7 in 10 (69%) for Gen Z travellers aged 18-24 and 65% for those aged 25-34.
Marriott Bonvoy said in a statement that this has led to is the “return of the two-week holiday”
The once-popular two-week break has been in decline in recent years, with cheap flights leading many holidaymakers to favour more frequent, shorter breaks.
Nearly a third of Brits (30%) have not been on a two-week holiday in a decade or more.
But that looks set to change this year, with 39% of those going away planning to do at least one holiday of a fortnight or more.
Figures from Marriott Bonvoy’s own data shows that in Europe and the Middle East, the proportion of holidaymakers booking longer 8-14 day stays for this summer is double the 2019 figure.
Meanwhile, nearly half (45%) say they will be going away on more holidays than usual between June and September this year – again rising to 61% for adults under 25.
Neal Jones, Chief Sales & Marketing Officer, Marriott International – Europe, Middle East & Africa: “We are seeing that British travellers are determined to get a proper escape this summer with the return of the two week summer holiday.
“Many are planning to spend significantly more, and go away for longer than pre-covid, to make up for two years of lost travel. This is very positive news for the travel industry after two tough years through the pandemic.
“Our customers are prioritising hassle-free breaks where they can relax and be looked after this year. I would encourage anyone who is looking to get away this summer who has not yet booked, to consider doing so soon, so they can look forward to a much-needed summer break whether at home or abroad.”
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