VisitEngland says that 7.4 million Brits are planning a UK holiday trip for the Easter weekend – bringing a £1.8 billion boost to the country’s economy.
The national tourism agency also said that the number is on par with figures from Easter 2019, a significant increase from 2018 with 4.8 million Brits. In 2017, the figure was 6.6 million.
VisitBritain/VisitEngland Deputy Chief Executive Patricia Yates said: “It is great to see so many people are planning a holiday at home for the Easter weekend, getting out and exploring the outstanding accommodation, events and attractions here on our doorstep whether enjoying a trip to the seaside, countryside or on a city break.
“This is the first Easter since 2019, pre-pandemic, that the industry has been able to fully trade and the long weekend will be critical in providing businesses and destinations with much needed cash flow as the season gets underway. Our tourism businesses will be very pleased to welcome you back.”
Of those definitely planning an overnight trip in England during Easter, the majority were planning a short break of one-to-three nights.
The survey also showed that a further 3.4 million people were undecided about whether to take an overnight holiday trip during the Easter weekend.
The top reasons were ‘waiting to see if I can afford it’ followed by ‘waiting to see what the weather is like’ and ‘not sure where I’d like to go.’
Looking at day trips in England, almost a quarter of those surveyed were definitely planning one during the Easter weekend.
VisitEngland has also this week announced the successful recipients of its Destination Management Organisation Marketing Recovery Fund to support tourism’s recovery in England.
Running from mid-March to the end of June, the £1 million fund enables DMOs to tailor and align VisitEngland’s national ‘Escape the Everyday’ campaign to drive bookings of local tourism products.
VisitEngland’s full Easter Trip-Tracker 2022 survey can be accessed here.
Travel Pursuit UK is a brand new travel trade news media. Click here for more exciting UK travel daily news, cruise news and travel news updates that you won’t want to miss!
