Emirates has extended its partnership with tech giant, Huawei, by signing a Memorandum of Understanding (MoU) at the Arabian Travel Market 2022.
Both brands will work to gain further exposure in the Middle East, China and African markets, through joint activities and collaborations that increase audience engagement.
The MoU was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Pablo Ning, President, Huawei Consumer Business Group – Middle East & Africa, in the presence of Adnan Kazim, Emirates’ Chief Commercial Officer.
The agreement encompasses marketing collaborations between Emirates and Huawei on joint projects and promotional activities, which aim at expanding their reach in the other’s home market.
In addition, both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery.
Emirates and Huawei first established a strategic partnership in early 2020, making the Emirates App available on Huawei’s AppGallery.
The successful collaboration was further expanded with another agreement in 2021 that allowed for the Emirates App to be installed on their smart watches.
The Emirates app is also available on Apple Store, Google Play as well as AppGallery, offering customers a variety of useful features including searching for flights, mobile check-in, Skywards’ account information and more.
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