Jordan Tourism Board has appointed SLC Representation as its UK PR, Marketing & Trade agency.
SLC will provide and deliver creative campaign ideas, run the UK press office, manage fam trips.
The agency will also actively engage with the UK travel trade to offer training, incentives and share new ways to explore Jordan.
Dr. Abed Al Razzaq Arabiyat, the Managing Director of the Jordan Tourism Board said: “We are pleased to appoint SLC Representation as our UK agency.
“Their strong insights and relationships with the UK trade and media are the perfect way for us to show Jordan’s new Kingdom of Time brand in a new light.
“Many know the country as an open-air museum rich in history and faith tourism, and with six UNESCO world heritage sites on offers there are plenty of ways to delve into the country’s culture and history.
“But Jordan is on the rise with the option for adventure holidays, leisure and wellness experiences and the country’s strong world class business facilities makes it a major MICE destination too.
“We are ready to share this different side of Jordan and are confident that along with the new direct fights, visitor numbers will continue to grow as more people chose to explore Jordan beyond Petra.
Chris Farwell, Managing Director of SLC Representation said: “Jordan is a stunning destination that is steeped in a rich history.
“People travel from across the world to see the iconic sites such as Petra, for UK visitors the destination is a short 5-hour flight away.
“At SLC we know the UK market very well and there is an untapped opportunity there, with options such as Aqaba for family holidays in the winter sun, to the new Ritz Carlton in Amman which has just opened its doors and is perfect for those luxury city breaks.
“We are ready to showcase just how versatile Jordan is as a holiday destination.”
For more information, please visit visitjordan.com.
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