G Adventures has launched its “largest brand campaign” across the UK’s transport systems.
The company said in an official statement that the month-long campaign has been designed to target would-be-travellers along their commuting journeys.
The emotive ads by G Adventures “celebrate those joyous moments you can only get when travelling on a small-group adventure.”
Running across out-of-home, digital, social media, audio, and print media throughout June and early July, the campaign timings takes into account planned tube strikes.
Targeting travellers of all ages, the campaign highlights the joys of group travel and sparks an emotive response, while encouraging commuters to think about their next adventure.
London Victoria’s ticket barriers will be transformed into a gallery of epic travel moments while, for those within the city, digital posters will run across London Underground’s stations.
QR codes make the call to action quick and easy, while location-targeted Spotify ads and paid media run across key commuter hotspots during peak hours.
London’s free newspapers, the Evening Standard and Metro will feature weekly content from the adventure operator.
G Adventures Marketing Director, Ant Stone, says the campaign has been designed to stop commuters in their tracks.
“With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in.
“Being a travel brand that specialises in taking travellers out of their comfort zones and building epic memories, we recognised we had the perfect antidote.
“Our trips are filled with freedom and fun, and this campaign sets out to transport commuters to those unforgettable micro-moments that happen when you take an adventure,” he continues.
For more information, visit www.gadventures.com.
Click here for more travel news updates that every travel agent wouldn’t want to miss from cruise news to airlines, travel destinations, holiday sales and accommodations!
