Malta Tourism Authority (MTA) and Manchester United have renewed their partnership agreement.
The renewal maintains Malta as the official Destination Partner of Manchester United. The Club will promote Malta as a tourist destination to its 1.1 billion followers worldwide.
The VisitMalta brand will benefit from strong exposure during the Club’s home matches and digital marketing channels, social media and also on printed media worldwide.
The news of the renewal was announced at a special press event held at Old Trafford in Manchester.
In attendance were the Hon Clayton Bartolo, Minister for Tourism, Mr Anthony Gatt, Permanent Secretary within the Ministry for Tourism, and Mr Carlo Micallef, CEO of the MTA.
Malta’s Minister for Tourism, Clayton Bartolo said: “Reaffirming VisitMalta as the Official Destination Partner of Manchester United will lead to an increase in visibility and marketing coordination on an unprecedented level for the Maltese Islands not just in Europe but in other long-haul markets such as America, Asia and the Middle East.
“I am optimistic that this partnership agreement will cement Malta’s prospects in establishing itself as a central hub for sports tourism excellence in the years to come.”
Mr Carlo Micallef, CEO of the Malta Tourism Authority said: “As we go into the next five years of this partnership agreement, we look forward to exploring previously-untapped opportunities to continue maximising on this international partnership.”
Manchester United’s Director of Alliances and Partnerships, Ali Edge, said: “Manchester United and Malta share such a rich history and we are delighted to be continuing our partnership with VisitMalta.
“We are incredibly proud of what we have achieved during the first years of the partnership, especially during a time where international travel was restricted, and we look forward to continuing this successful partnership for many years to come.”
Manchester United’s Partnership Performance Director, Liam McManus, said: “Since launching the VisitMalta partnership together we have has successfully provided continual top-of-mind awareness for Malta as a premium travel destination.
“This helped to build a strong foundation to ideally position Malta to rebound from a period of disruption and quickly recover post-pandemic.”
VisitMalta will also continue to encourage Manchester United fans from all over the world.
Fans are encouraged to explore the beauty of the Maltese Islands via specifically-targeted travel offers available on visitmalta.com.
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