Emirates has launched its newest ‘Fly Better’ ad campaign and introduced its newest brand ambassador, Gerry the Goose.
Customers are invited to take a gander at the benefits and services of the world’s largest international airline, and choose to ‘Fly Better’.
From September, the global ad campaign will be in full flight across the world, reminding customers that Emirates provides an ‘impeckable’ travel experience on board.
The ad will run in 25 countries for one month, starting on the 30th of August.
The campaign features the voice of British voiceover talent Michael Cronin, who captures the dulcet tones of an experienced nature documentarist.
The video depicts Gerry as he ‘ruffles feathers’ by deciding to Fly Better aboard the Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing.
Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3″ personal entertainment screen.
SVP of Marketing & Brand at Emirates, Richard Billington, said: “In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings.
“Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority.
“Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.”
About Gerry the Goose
The idea behind Gerry began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight.
Then on to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (CGI).
The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture while ensuring carefully created movements brought the character to life.
This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.
Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body.
They are native to the arctic and temperate regions of North America, and found during migration across the Atlantic in northern Europe.
For more information, visit Emirates.com.
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