G Adventures has introduced 10 new trips across Europe and Morocco that are focused on affordability and “celebrating a rediscovered love for closer-to-home experiences” among its UK travellers.
Trips range from weekend challenges taking on Mount Toubkal and trekking around Iceland’s lesser-hiked southern coastline, to exploring the wine villages of Tuscany.
G Adventures said that the trips “shine a spotlight on the high-value, low-duration adventures on the UK’s doorstep.”
During the pandemic, G Adventures saw its European trips rise in popularity, sitting among its top 5 most booked regions by UK travellers for the first time.
The trend for short-haul experiences – beyond the usual beach holiday – has held steady, with bookings continuing well into 2023.
Ranging from four to thirteen days, the new trips include weekend options and adventures in destinations with good flight capacity.
This will help keep costs down without compromising on experience and cultural immersion.
Brian Young, Managing Director of G Adventures, said: “The past two years have changed the way travellers think about short-haul destinations, with many having discovered the wealth of experiences and landscapes available on our doorstep.
“There’s no denying that long-haul will continue to play a big role in UK holidaymakers’ calendars, which we’ve seen with the success of our trips in Peru, Thailand and Costa Rica, but there’s definitely a renewed appetite for high-value, closer-to home-options as travellers look at ways to make their holiday money go further.
“A rise in more experience-based travel has been reported across the industry as travellers look for more than the usual beach holiday.
“We’ve seen a rise in achievement-based holidays and our new shorter active trips allow travellers to get that adventure fix without having to sacrifice too much holiday time.”
Beyond Europe, seven new Morocco trips will offer affordable options to city-break seekers, hiking enthusiasts and beach lovers.
Itineraries include:
Hiking Southern Iceland – Visiting Mt. Laki, which was the site for one of the greatest volcanic eruptions of all time, the 100m deep Fjaðrárgljúfur Canyon, and ice hiking in Skaftafell, this trip balances breathtaking landscapes with incredible treks. From £2,099 per person**.
Moroccan Coast Explorer – Taking in five coastal towns and villages travellers will hike to waterfalls and nearby berber villages in Sidi Kaouki, visit the largest pottery market in Morocco in Safi, and unwind with paddleboarding, kayaking and sunset bonfires on the beach in Oulidia. From £479 per person**.
Best of Italy: Tuscany, Cinque Terre & The Amalfi Coast – One for Italy lovers, this 13-day day takes in Florence, Cinque Terre, Naples, Chianti, Sorrento and the Amalfi Coast. From £2,599 per person**.
Four Days in Marrakech – Led by a G Adventures Chief Experience Officer, the group will enjoy a traditional tajia cooking class, visiting the markets to collect the ingredients before leaving them to cook overnight in the hammam, ready to be enjoyed the following day on the terrace of their Riad. From £399 per person**.
For more information please visit www.gadventures.com
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