Bowls England has entered into a three-year partnership with Riviera Travel.
The agreement sees Riviera Travel becoming an Official Partner of Bowls England providing all year-round marketing benefits.
This includes rights to Bowls England’s flagship National Finals held at Victoria Park, in Royal Leamington Spa.
This announcement adds to a successful summer for lawn bowls, said the companies in a statement.
The partnership will support the creation of a legacy from the home Commonwealth Games as Bowls England pushes forward with its strategy to grow participation in lawn bowls.
Vicky Billing Head of Partnerships, Riviera Travel, said:
“We are super excited to partner up with Bowls England. As a business, we share the same values and goals. We are a sociable brand, and our customer demographics match perfectly.
“Having recently attended the Commonwealth Games, I was so enthused with how passionate the bowls community is and love the idea of intergenerational fun.
“We are very much looking forward to developing the partnership.”
Bowls England Chief Executive, Jon Cockcroft, said:
“We are delighted to be partnering with Riviera Travel, a brand with true pedigree and values close to our heart.
“We are both motivated by creating life-affirming experiences and there is great synergy between our respective audiences.
“We hope the relationship will inspire more people to enjoy spending time on the bowling green or a river cruise.”
For more information, visit BowlsEngland.com or RivieraTravel.co.uk.
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