Emirates has officially opened its ‘Emirates World’ retail store at the Jumeirah Town Centre, Dubai.
The 3,000-square-foot retail store is an open and fluid space for customers to shop for all of their travel needs in a lounge-like environment.
It will also offer customers the ability to immerse themselves in Emirates’ signature products via VR/ AR technologies.
Emirates World was officially inaugurated with a special ribbon cutting by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, of Emirates Airline & Group.
In attendance were Sir Tim Clark, President of Emirates Airline, Adnan Kazim, Emirates’ Chief Commercial Officer, and senior Emirates commercial and sales executives.
Also present were government representatives, industry guests, corporate customers and members of the media.
Adnan Kazim, Emirates’ Chief Commercial Officer said: “Emirates World sets a new standard for the travel retail store experience and embodies our commitment to provide customers with best-in-class products and services across every touchpoint.
“The opening of this latest concept store is an expression of our retail vision for the future and marks the first of several stores we’ll be opening in the coming years across our network.
“It’s also part of our larger retail strategy to make the store experience more convenient, engaging and personal. We’ll employ a mix of the latest technology coupled with personalised one-to-one service from our highly knowledgeable travel consultants.
“Our open, welcoming and functional space will also allow customers to discover our products like Premium Economy seats, in addition to a host of other elegantly displayed experiences.”
The Emirates World store features a free-flowing open floor plan and interactive experiences.
Light and modern furniture is spread throughout the store and generous touches of greenery add to the relaxing environment.
Emirates’ experienced travel consultants will be on hand to provide expert advice for customers’ end-to-end travel needs.
Team sizes have also been doubled at the Emirates World Store to ensure fast-moving queries and shorter wait times.
Travel consultants have been cross-trained, ensuring a one-stop shop that includes airline ticketing, Emirates Holidays and Skywards consultant support.
Customers can take advantage of smart technology like self-service screens that reduce wait times and enable faster service.
The centrepiece of the ‘Emirates World’ product experience is the airline’s in-store Premium Economy Class seat display.
Customers can also relax, recline and experience Premium Economy, so they know what to expect when travelling in this highly sought-after cabin class.
A unique feature is the A380 onboard lounge and First Class private suites background that uses the latest interactive screen technology and virtual reality onboard cabins with accurate, life-size experiences.
Also available are Emirates Official Store merchandise and travel accessories, coffee, tea and other refreshments prepared by Costa Coffee baristas.
Multiple Destination workshops are kicking off in December at the Emirates World retail store with the Thailand, Seychelles and Israel tourism boards.
The Emirates World retail stores concept will be progressively rolled out across the airline’s network over the next three years.
For more information, visit Emirates.com.
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