Azamara has launched its new trade partner programme.
Azamara Alliance comes with new tools and technologies to “support and strengthen its relationships with the line’s loyal travel partner community”.
Trade partners can look forward to a new booking platform, a more intuitive Azamara Connect trade partner portal, and an expanded contact centre.
Patrice Willoughby, Chief Sales Officer of Azamara, said:
“A priority in this new chapter at Azamara is to provide our valued travel partners with the best support and the most efficient experience possible.
“With the launch of our Azamara Alliance programme, it is our mission to support our travel partners and equip them with the tools, so we succeed together.”
Azamara says it will continue to expand and enhance its relationships and offerings with travel partners as an independent cruise line.
Live training sessions will be hosted in January 2023 with self-paced learning tools to help travel partners familiarise themselves with the new booking platform and get the most out of the new Azamara Connect.
Under Azamara Alliance’s launch, the programme includes:
New Versonix Seaware Touch Booking Platform
- Accessible through Azamara Connect, the all-new booking engine comes with easily accessible features and functionality to book across channels over one integrated platform with a 360° view of everything.
- Travel Partners can book FIT, plus back-to-back and combo voyages, including cruise, air, shore excursions, onboard packages, and more.
All-New Azamara Connect Travel Trade Portal
- The entirely new and intuitive Azamara Connect will provide on-demand access to imagery, promotions, marketing templates, and all the tools to support sales efforts.
Expanded Contact Center
- To provide faster and more responsive service, Azamara’s Contact Center is doubling its number of agents and integrating new systems for faster answers and information.
Azamara has also expanded its UK-based sales team, with the appointment of Moira Gregson as Business Development Manager and Natalie Holder as International Marketing Manager.
Moira and Natalie join Azamara’s recently enhanced UK team, led by Managing Director, David Duff, and will play an integral role in driving forward growth in the market.
In her new role as Business Development Manager, Moira Gregson will work closely with the Head of Trade Sales UK, Stuart Pearce to develop and grow Azamara’s presence and performance in the UK.
Joining the team as International Marketing Manager, Natalie Holder will support Azamara’s global marketing team in Miami, as well as the in-market sales teams in the UK, EMEA, AUS and LACAR.
For more information, visit azamara.com.
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