Jet2holidays has launched a new version of its national advertising campaign for the peak booking season with the message ‘Contact your local independent travel agent’.
The new adverts will hit TV screens across the UK from Friday 23rd December with new scenes highlighting more of the brand’s holiday experience.
Three different adverts target young couples, couples and families. Each advert has been developed to showcase the full customer journey.
Scenes feature stepping onto a Jet2.com aircraft and arriving at the destination to be greeted by friendly customer helpers, to enjoying magical holiday moments around the pool, on the beach or discovering the local destination.
Each different advert also shows some of the activities that holidaymakers can enjoy depending on the audience type, for instance, families enjoying a waterpark or couples exploring the old town.
As part of an integrated brand campaign, the new adverts will be supported by heavyweight digital, radio, press, CRM and social media campaigns.
Filmed in Majorca, the new advertising campaign features some of the most popular hotels including PortBlue Club Pollentia Resort & Spa, HM Tropical – Playa de Palma, HM Gran Fiesta – Playa de Palma, Hotel Pure Salt Garonda, HM Ayron Park and Zafiro Palace Andraxt.
Gavin Forth, Marketing Director at Jet2.com and Jet2holidays said:
“Once again, we are launching an upbeat campaign which captures many of the moments and elements that make us an award-winning tour operator and airline.
“Customers and independent travel agents keep telling us that ‘Nothing beats a Jet2holiday’ so we have put that at heart of this new campaign. We are very proud to showcase the VIP experience that customers get to enjoy when travelling with Jet2.com and Jet2holidays, whilst putting independent travel agents right at the heart of the campaign once again.”
The advert was created by The Home Agency.
Click here for more exciting travel daily news and travel industry news updates related to the UK trade and travel industry, published daily on Travel Pursuit UK!
