Visit Jersey has announced a new winter campaign which will run across TV, video on demand, digital, out-of-home and print until March 2023.
The campaign is an extension of the ‘Curiously Brit …(ish)’ theme that was launched in 2022, and aims to “ignite interest” in an island break for 2023, during the upcoming peak booking period.
The ads will “encourage Brits to think differently about the Channel Island, as comfortably familiar, but with a continental twist.”
The multimedia campaign was launched on 26 December 2022 (Boxing Day) and is also visible on Visit Jersey’s official website; www.jersey.com
Videos and print advertising will capture the “unexpected side” of the island – from historical reenactments at Mont Orgueil castle, to sea swims, seafood and paddle boarding takeaways on the island’s south coast.
Print creatives will also feature images of the unique historical holiday lets at Seymour Tower.
Claire Lyons at Visit Jersey commented:
“We had an excellent summer season in 2022 and really want to continue the momentum by raising Jersey’s profile across the UK for 2023; highlighting not just our proximity and connectivity to cities across the UK, but also the plethora of unexpected and extraordinary experiences that visitors can expect when they arrive.”
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