Carnival will once again bring its signature, high-energy fun to New York City by joining one of the most iconic events in the world as the official cruise line sponsor of Times Square New Year’s Eve.
The cruise line will serve as a musical sponsor and countdown clock sponsor for “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” on ABC.
Carnival Cruise Line President Christine Duffy will light the New Year’s Eve Ball in New York’s Times Square, and nearly 100,000 guests sailing on Carnival’s 24 ships will join in the celebration.
Duffy, along with Carnival partner and renowned chef Emeril Lagasse, will flip the giant switch that will light the famous New Year’s Eve Ball.
The cruise line is also unveiling the theme of its newest 2023 advertising campaign, “Choose Fun Together,” which can be seen throughout Times Square.
Christine Duffy said: “As we head into 2023, we have even more reasons to celebrate and so it’s appropriate that America’s cruise line be part of America’s most iconic New Year’s celebration.
“We’ve got two new ships joining the fleet next year, including the start of year-round service from New York in June on Carnival Venezia, which will offer our upcoming Carnival Fun Italian Style experience, and then we’ll end the year with Carnival Jubilee arriving in Galveston.
“We’re looking forward to continuing this exciting period of growth and building on the success of the past year.”
Leading up to the midnight countdown, Duffy will join the Times Square New Year’s Eve host on the Countdown Stage at 10 p.m. to share details on Carnival Venezia, which will homeport at the Manhattan Cruise Terminal.
Times Square’s massive billboards will showcase the new Carnival campaign Choose Fun Together, highlighting the “special moments of fun” that can only happen on a Carnival cruise.
After first debuting the campaign on Christmas Day, the New Year’s Eve integration will serve as the Choose Fun Together message’s largest national launching point.
The new campaign will continue to be seen across both Carnival-owned channels and advertising placements throughout 2023.
The Choose Fun Together campaign’s launch coincides with the cruise industry’s 2023 wave season, which is the annual kick-off to cruise planning for millions of Americans and travel advisors.
The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by Initiative.
For additional information on Carnival Cruise Line, visit http://www.carnival.com.
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