A study has revealed that destination will be the dominant influence for customers booking a cruise holiday next year.
Cruise.co.uk asked almost 1,000 respondents what the primary driving force was behind their choice of voyage. 44% agreed that destination is the main factor in the decision-making process.
A quarter of respondents said the price tag was most influential, while a fifth indicated it was the cruise brand which swayed their choice.
The specific ship and departure date were the lowest-ranking, with 5% of responses each.
The survey also revealed that over 50% of respondents had travelled on three or more different cruise lines.
Less than 20% of respondents stayed loyal to one brand, choosing instead to holiday based on destination and cost.
Tony Andrews, Deputy Managing Director of cruise.co.uk, said:
“Cruising is such a great way to see the world, so it’s easy to see why destination came up trumps in our survey.
“The ability to reach all corners of the globe from the comfort of a ship, combined with the value for money a holiday at sea offers, means we’re seeing customers coming back time and time again to discover new destinations or revisit firm favourites.
“In fact, our tailor-made packages have never been more popular, with customers looking to immerse themselves in a destination both on and off the ship.
“From flying across the world and cruising the tropical islands of Tahiti, to staying closer to home and exploring the remarkable British Isles coastline, cruise has got it covered in 2023.”
The cruise specialist also revealed its best-selling destinations in 2022 were the Mediterranean and Caribbean respectively. Both are anticipated to be the itinerary of choice for customers next year.
For more information, go to www.cruise.co.uk
Photo: Royal Caribbean – Allure of the Seas
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