The Gabon Republic has launched its latest destination marketing identity.
The new brand –Discover Gabon, The Last Eden– builds on Gabon’s global reputation for sustainability, biodiversity and conservation.
The new destination marketing identity is accompanied by dedicated social media channels on Twitter, Instagram, Facebook and LinkedIn as well as a new website.
The country has been internationally recognised for the leading role it has taken in combating climate change globally.
88 per cent of the country is covered by rainforest. The country has the largest population of forest elephants in the world, with approximately 95,000 and 30,000 gorillas and chimpanzees.
Gabon is visited each year by the Southern Hemisphere’s largest population of humpback whales, who nurse their young there before migrating south.
The world’s largest populations of leatherback and olive-ridley turtles also come to Gabon to nest.
The country is home to more than 10,000 plant species. This is more than the total diversity of all countries in West Africa, with 15 per cent of the plants in the country unique to Gabon.
The launch of the new identity is part of an initiative by the country’s President, Ali Bongo Ondima, to further the development of eco-tourism in the country.
Investments have gone into upgrading infrastructure and developing high-end ecotourism under the country’s Green Gabon strategy for sustainable development.
President Bongo said: “The tourism sector is an important part of the development of the economy.
“But like any ambition, the achievement of the objectives of a sector as transversal as tourism requires planning and a programme of actions.”
The Minister of Tourism, John Norbert Diramba, said: “The development of a strong and distinctive brand image has become the number one marketing challenge for destinations.
“In an increasingly competitive world, regions are seeking to assert their identity and characteristics more clearly in order to ensure better visibility and a positive perception of their image, both among those living abroad and among their own population.
Christian Mbina, Director General of the country’s tourism authority AGATOUR, said: “The objective is to create Gabonese branding to position the country as a tourist product, improving its visibility and attractiveness on the international market.
“Gabon is rich in colourful and diverse souls, cultural heritage, and unique natural attractions. This new brand will create a country identity to build the image of Gabon as an attractive and exceptional destination.”
Gabon is also home to 13 national parks. 22 per cent of Gabon’s land falls within protected areas while another 60 per cent is managed in sustainable forestry concessions.
Since 2018, 26 per cent of Gabon’s marine waters has been segregated as marine protected areas.
Visit www.discovergabon.com for more information.
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