JW Marriott has announced the opening of JW Marriott Hotel Madrid, its first property in Spain.
The new 139-room hotel offers guests an inspiring urban retreat in the centre of the Spanish capital with every detail “curated to encourage guests to reflect and recharge.”
Most suites located on the upper floors have large terraces boasting spectacular views of the city below.
In addition to the large and fully equipped Fitness Room and Wellness Area, the hotel has designed special in-room experiences allowing guests to enjoy a personalised wellness journey during their stay.
Yoga mats are available in all rooms and complimentary access to video workouts and meditation practices via QR codes allows guests to nurture their physical well-being.
The bath menu, with special playlists and customisable light setups for sensory pampering for all five senses, turns each bathroom into a private spa experience.
The building which houses the hotel was previously one of the oldest perfumeries in Madrid.
The hotel’s architecture and design were entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral colour palette to ensure a relaxing environment.
Touches of the building’s historic past remain visible through the preservation of certain elements, such as the wrought iron columns from the 19th century which can be found throughout the property.
JW Marriott Hotel Madrid has also collaborated with the Spanish Academy of Perfume to create a fully holistic wellness experience that stimulates the senses.
To start, each guest is welcomed with a traditional violet or rosemary-scented tea in an artisanal ceramic cup upon check-in.
Guests then choose from one of five scents which will then be placed in their wardrobes. Stories about Madrid and its aromas are found on the bedside table, designed to relax the mind before sleep.
In the Lobby, there is an exhibition featuring antique perfume bottles, books, and essences, which guests can explore at their leisure.
For those keen to continue their scent journey, there are olfactory workshops in partnership with the Academy which lets guests learn more about the city and their scent preferences.
Partnering with renowned, Michelin-star chef Mario Sandoval, the property has crafted a dining and cocktail concept that elevates and subtly reinvents local flavour.
Using ingredients grown in the JW Garden and sourced from local providers, ‘QU’ offers an unforgettable dining experience that captures the essence of Madrid.
Visitors can sip and savour the city’s spirit through an inventive cocktail menu that highlights local ingredients and iconic aromas such as chocolate, rosemary, and lemon.
Bruce Rohr, Global Brand Leader, JW Marriott, said: “JW Marriott is at the forefront of the evolution of luxury travel, placing equal importance on mindfulness and well-being as we do on indulgence and comfort.
“With these brand pillars in mind, we are thrilled to bring the JW Marriott brand to Spain.
“JW Marriott Hotel Madrid is an ideal reflection of who we are and what we represent, from its thoughtful design to the bespoke programming crafted with guests’ holistic wellness in mind.”
For more information on the hotel and its amenities, and to secure reservations, please visit www.marriott.com.
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