BA Euroflyer, British Airways’ Gatwick-based short-haul subsidiary, has expanded onboard food and drink purchase options for economy class (Euro Traveller) passengers and launched new seasonal menus in business class (Club Europe).
The airline, working with its retail partner Tourvest, has expanded its onboard offering by introducing new f&b options for customers to purchase during their flight.
Customers were previously only able to pre-order food and snacks during their journey. Now, customers can purchase food and drinks onboard without pre-ordering. The full Speedbird Café menu can be viewed here.
Customers travelling in Club Europe can enjoy complimentary drinks and full meal service as part of their ticket.
Tom Stoddart, Chief Executive Officer of BA Euroflyer and Cityflyer, said:
“We know that some customers want to order items at the moment, so we are delighted to give Euro Traveller customers the option to not only to pre-purchase but to also order fresh food during the flight.
“For those travelling in Club Europe, we have a number of delicious complimentary dishes and drinks for them to select from.
“We want to set ourselves apart from other carriers at Gatwick. We are the only airline to offer a business class product on every flight and a loyalty programme, coupled with our competitive fares, we have something to suit all holidaymakers.”
British Airways’ customers travelling on longer short-haul flights from Heathrow will also soon be able to purchase fresh produce during their flight.
The airline plans to start rolling this out across the short-haul network on flights over three hours from the end of April, with other selected routes to follow in the coming months.
BA Euroflyer recently added the Egyptian holiday hotspot, Sharm El Sheikh, to its growing network.
The service will operate three times per week from 3 November throughout the winter season, with a fourth service on Saturdays until 15 December 2023.
The inaugural to Sharm El Sheikh will be British Airways’ first Avios-Only flight, with 100 per cent of seats available to Executive Club Members.
The airline is also set to add a brand new service to Montpellier in France from 27 May operating three times weekly.
For more information, visit BritishAirways.com.
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