Winter Sun Sales Playbook
Your go-to guide for selling sunshine this season. Explore tips, tools & destinations that close the deal.
Agent Essentials:
Winter Sun Edition
Your quick-start toolkit for confident winter sun sales.
Quick Picks for Winter Bliss
10 high-converting hotspots for your client conversations.
Tenerife, Canary Islands
Flight Time From UK
4.5 hrs
Ideal For
Families, couples, budget travellers
Unique Selling Points
Year-round sunshine, family-friendly resorts and beaches.
Sales Hook
“Enjoy summer weather in just 4.5 hours – no jet lag, no stress.”
Flight Time From UK
7 hrs
Ideal For
Luxury seekers, couples, families
Unique Selling Points
Iconic skyline, world-class shopping, and desert adventures.
Sales Hook
“From beaches to brunches to the Burj Khalifa – Dubai does it all in style.”
Barbados, Caribbean
Flight Time From UK
8.5 hrs
Ideal For
Couples, luxury, beach lovers
Unique Selling Points
White-sand beaches, vibrant nightlife, and rum culture.
Sales Hook
“Soft sand, warm seas, and a rum punch in hand – paradise sorted.”
Lanzarote, Canary Islands
Flight Time From UK
4 hrs
Ideal For
Families, budget, wellness
Unique Selling Points
Volcanic landscapes, eco-friendly resorts, year-round sun
Sales Hook
“Swap winter grey for volcanic views and golden beaches.”
Cape Verde
Flight Time From UK
6 hrs
Ideal For
Couples, adventure seekers, budget
Unique Selling Points
African-European blend, kitesurfing, uncrowded beaches.
Sales Hook
“A hidden gem with sunshine, surf, and no crowds.”
Flight Time From UK
10 hrs
Ideal For
Luxury, honeymooners, wellness
Unique Selling Points
Overwater villas, snorkelling in turquoise lagoons.
Sales Hook
“If heaven had a postcode, it would be the Maldives.”
Flight Time From UK
10 hrs
Ideal For
Families, couples, all-inclusive lovers
Unique Selling Points
Mayan ruins, world-class resorts, and turquoise Caribbean waters.
Sales Hook
“History, culture, and cocktails – all in one trip.”
Flight Time From UK
5 hrs
Ideal For
Families, budget, divers
Unique Selling Points
Red Sea coral reefs, year-round diving, affordable all-inclusive.
Sales Hook
“Swim with tropical fish while it’s snowing at home.”
Madeira, Portugal
Flight Time From UK
4 hrs
Ideal For
Couples, walkers, wellness
Unique Selling Points
Lush scenery, mild winters, gourmet food.
Sales Hook
“A winter escape for foodies and nature lovers.”
Flight Time From UK
12 hrs
Ideal For
Couples, adventure seekers, culture lovers
Unique Selling Points
Exotic beaches, vibrant street food, Thai hospitality.
Sales Hook
“A world away from winter – and worth every mile.”
Battle Of The Destinations
Explore our unique guide, designed to make you look like a winter sun expert in seconds with side-by-side comparisons and essential information!
Target, Tailor, Sell: Winter Sun Edition
Match the right clients to the perfect winter sun escape.
Featured Hotels & Resorts
Your ready-made recommendations for a fast close.
Beaches & Beyond
From sun-beds to sightseeing: Sell the full experience.
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Objection Handling Hub
Turn “I’m not sure…” into “Book it now.”
Explore common objections organised by destination & client type. Quick fire responses for agents to use and adapt!
Dubai
Objection
“It’s too far.”
“It’s too expensive.”
“It’s too hot.”
Response
“Direct overnight flights mean you can sleep on the way and wake up in the sunshine.”
“With half-board or all-inclusive packages, you’ll spend very little once you arrive, and there are free beaches and sights to enjoy.”
“Winter is the perfect time – warm days, cooler evenings, and none of the summer humidity.”
Mauritius
Objection
“I don’t just want to sit on a beach.”
“It’s too far for kids.”
Response
“Perfect; you can explore waterfalls, mountain trails, markets, and catamaran cruises alongside your beach time.”
“Overnight flights and calm lagoons make it surprisingly family-friendly, plus many resorts offer free kids’ clubs.”
Tenerife
Objection
“I don’t want a ‘Brits abroad’ vibe.”
“I want guaranteed warmth.”
Response
“Tenerife has chic resorts like Costa Adeje, Michelin-star restaurants, and boutique hotels far from the main party strips.”
“Tenerife sits off the coast of Africa, so winter temperatures often hit 20–25°C with plenty of sunshine.”
Barbados
Objection
“I don’t want to be stuck in a resort.”
“It’s too pricey.”
Response
“The island is small and easy to explore; from rum distilleries to hidden beaches, you can be somewhere new every day.”
“You can stay in a guesthouse, self-cater, and still enjoy world-class beaches and friendly local life.”
Maldives
Objection
“I’ll get bored on an island.”
“It’s only for couples.”
Response
“Think snorkelling with turtles, sunset dolphin cruises, spa days, and sandbank picnics. It’s anything but boring.”
“Plenty of resorts now cater for families, groups, and solo travellers, with activities and communal dining to match.”
Travel Advice Made Simple
Key need-to-knows for your clients and you.
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Dubai
UK travellers get a free visa on arrival (passport valid for 6+ months). -
Mauritius
No visa for UK passport holders, just proof of accommodation and return ticket. -
Tenerife (Spain)
Part of the EU Schengen Zone - UK citizens get 90 days visa-free. -
Barbados
No visa for UK citizens, valid passport and return ticket required. -
Maldives
Free 30-day visa on arrival, must show accommodation booking.
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Long-haul
(Dubai, Mauritius, Barbados, Maldives): 6–9 months ahead for best rates. -
Short-haul
(Tenerife): 3–5 months ahead for winter travel.
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Dubai
Pleasant Nov–Mar (25–28°C). Avoid Jul–Aug heat. -
Mauritius
Warm year-round; cyclone risk Jan–Mar. -
Tenerife (Spain)
Mild winters, cooler evenings; rare rain. -
Barbados
Dry season Dec–May; hurricane season Jun–Nov. -
Maldives
Best weather Dec–Apr; wet season May–Nov.
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Check if checked baggage is included
Many low-cost carriers now sell hand luggage only. -
For long-haul, book seats early if travelling as a family
Some airlines charge for seat selection. - Suggest upgrading to extra legroom on overnight flights for comfort.
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Cabin bag hack
Use a soft-sided holdall to maximise overhead bin space.
More To Explore
Take a look at our latest agent-exclusive guides for more selling tips. Explore destinations, insider advice, things to do, places to go, and agent travel tips. Click on the images below to learn more!
Details correct at time of publish:
February 7, 2023. 12:30 pm