Visit Jersey has launched two offer-led campaigns using digital and social channels to capitalise on the late deal market in the UK.
*All details correct at time of publish (22 August 2025)
The two tactical initiatives, including a flash sale partnership with Premier Holidays, will look to drive bookings to Jersey between now and December 2025.
Jersey Flash Sale with Premier Holidays
Visit Jersey has partnered with Premier Holidays (Channel Islands Direct) on a flash sale, with a book by date of 3 September, to encourage bookings for stays from now through December 2025.
The campaign offers a discounted 3-night short break with return flights, hotel, daily breakfast and a complimentary Jersey Heritage Pass which allows for unlimited access to some of the best museums, galleries and attractions in Jersey.
This includes the Maritime Museum & Occupation Tapestry Gallery, La Hougue Bie, Hamptonne Country Life Museum, Mont Orgueil Castle and Elizabeth Castle. Prices start from £159 per person.
Campaign marketing includes subscriber outreach to over 220,000 consumers across Visit Jersey, Premier Holidays and Channel Islands Direct newsletters, as well as targeted social media posts.
More details on the flash sale can be found here https://www.premierholidays.co.uk/campaigns/jersey-flash-sale
Facebook campaign
Visit Jersey has launched a Facebook campaign targeting UK audiences within easy reach of all airports with flights operated by easyJet, British Airways and Jet2 to Jersey.
This campaign will promote the lowest one-way fare available and redirect customers to the relevant airline website to book, with prices starting from as little as £20.99 one-way from Liverpool and Glasgow. The campaign will run until 31 October 2025.
Visit the Travel Pursuit News Hub for more exciting updates.
