August 25th marks the start of World Princess Week and Disney is celebrating with an all-new musical brand spot, a spectacular concert performance at Disneyland Park from the voices behind some of Walt Disney Animation Studios’ most beloved princesses, a ride-along video featuring a Disney Legend, and much more.
*All details correct at time of publish (26 August 2025)
World Princess Week celebrates the incredible legacy of beloved Disney princesses and their special connection with generations of kids and fans of all ages around the world.
From exciting new product launches to exclusive, one-of-a-kind content, this week will highlight the magic and fun that Disney princesses bring to every part of life.
World Princess Week is part of the multi-year “Create Your World” campaign, Disney’s ongoing commitment to give kids the opportunity and tools to use their imaginations, try new things, believe in themselves, and discover their own brand of princess magic that lies within them.
Mallory Wang, Vice President of Brand Marketing at The Walt Disney Company, said:
“For over a century, Disney has enchanted audiences across generations with timeless stories that ignite the imagination, and Disney princesses remain an enduring part of our storytelling – inspiring kids and fans of all ages to go beyond dreaming big, to doing big things. We created this special musical brand spot in celebration of World Princess Week, the countless Disney Princess fans around the world, and the limitless power of their imaginations.”
All-New Musical Brand Spot
To kick off World Princess Week, Disney released an all-new musical brand spot entitled All Princesses Make Magic. With music by seven-time Grammy® Award winner Jacob Collier, the new brand spot shows that with a little inspiration, a lot of heart, and a touch of magic, anyone can create their own world.
A One-Of-A-Kind Concert at Disneyland Park
On August 29, on YouTube – and later on Disney+ – fans of all ages will have the chance to enjoy a magical performance during Disney Princess Concert: Celebrating 70 Years of Disneyland.
The performance will feature admired Disney Princess voice talent such as Auli‘i Cravalho, the voice of the title character in Moana (2016) and Moana 2 (2024); as well as Disney Legends Jodi Benson, the voice of Ariel in The Little Mermaid (1989); Paige O’Hara, the voice of Belle in Beauty and the Beast (1991); and Anika Noni Rose, the voice of Tiana in The Princess and the Frog (2009).
Disney Princess stars will come together for a spectacular performance of some beloved Disney Princess music filmed in front of the iconic Sleeping Beauty Castle at The Happiest Place on Earth with host Ginnifer Goodwin.
Customers can tune into the Disney YouTube channel to watch the Disney Princess concert.
A Royal Ride Along with Disney Legend Jodi Benson
In an all-new YouTube video entitled Exclusive Journey on The Little Mermaid – Ariel’s Undersea Adventure with Jodi Benson & Lauren Paley, creator and princess fan Lauren Paley interviews Jodi Benson during a ride through The Little Mermaid – Ariel’s Undersea Adventure at the Disneyland® Resort, reminiscing on the indelible impact Ariel and the Disney princesses have made on fans around the world.
The video will be available on August 27 on the Disney YouTube channel.
Also available are all-new Disney Princess products and merchandise, newly released princess-themed books and new programming and perks on Disney+.
For more information, visit the Disneyparksblog.
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