Just Go! Holidays is reporting that bookings for festive breaks are up 27%. Over the last four weeks, 45% of the tour operator’s bookings have been for November & December departures.
*All details correct at time of publish (27 August 2025)
Claire Dutton, Trade Sales Manager, comments: “Despite the recent hot weather in the UK, demand for festive holidays is stronger than ever.
“September is traditionally when customers start planning their Christmas break, but this year we saw them returning from their summer holiday and immediately planning their next one.
“We anticipate this demand will continue through September and beyond. As the days get shorter, holidaymakers like to have a trip to look forward to – it helps them through the Autumn and early winter months.
“We really appreciate the support agents have shown over the last few weeks. To help them capitalise on the continued demand, we are sending out themed window cards and posting more offers on our trade Facebook page to ensure they can easily access details of our holidays and breaks departing in November & December.”
Just Go! Holidays’ 2025 festive programme features new six-day European breaks, an increased range of departures over Christmas and New Year and more UK options than in previous years.
The biggest expansion can be seen across the operator’s European holidays with 15 new tours on sale for agents to book.
Among the top sellers for 2025 are London Theatre breaks (combining a London show with festive shopping, Christmas Markets in the UK & in Europe, Harry Potter, Hogwarts in the Snow and the perennially popular ‘Tinsel & Turkey’.
For more information, agents can visit www.justgoholidays.com/agents
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