Pure Luxury, the ultra-luxury B2B brand of dnata Travel Group UK, is delighted to have launched Purely Yours to agents, its latest campaign and book filled with tailor-made luxury escapes.
*All details correct at time of publish (03 September 2025)
Purely Yours features a collection of luxury hotels, resorts and tailor-made itineraries that cater to the desires of many different travellers, including couples, adult groups, multi-generational families, families with young children and families with teens.
Agents can expect to discover a world of exceptional places and unforgettable moments across Pure Luxury’s new 60-page printed book, which will be landing with 500 agents.
Additionally, agents can utilise 40 truly special offers and explore more inspiration on the brand’s campaign microsite.
Each element of this campaign has been crafted with care and exceptional attention to detail – exactly how the Pure Luxury team, with 240 years combined experience, approach every bespoke holiday.
With the launch of Purely Yours, Pure Luxury are giving agents the chance to win one of two £1,500 Farebank Reward jackpots.
All Pure Luxury bookings made during the campaign period can be registered for the prize draw. One winner will be announced at the end of September, and one winner will be announced at the end of October.
This incentive is in addition to Pure Luxury’s standard Farebank Rewards offering, which allows agents to earn up to £1,500 on every booking throughout the year.
Pure Luxury ensures every holiday experience can begin the moment a customer steps out of their front door, thanks to their complimentary return Blacklane UK chauffeur service*.
Whether heading to the airport or arriving home, they can enjoy seamless comfort every step of the way. To elevate a journey even further, they also include complimentary UK airport lounge passes, allowing relaxation right up until the sun-drenched escape. (*T&Cs apply).
Sarah Lancashire, Marketing Director, said: “Purely Yours is just a sample of what we can curate for customers. It launches at a time when we know our agents will be receiving a variety of holiday requests for all different types of travellers.
“No request is too small or too ambitious – this is bespoke travel, designed entirely around your customer – it is Purely Yours.”
Visit the Travel Pursuit News Hub for more exciting updates.
