Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys all launched their own brand-new campaigns recently, preparing agents with the latest offers and inspiration for the second busiest booking period of the year – known as ‘mini peaks’.
*All details correct at time of publish (11 September 2025)
With each campaign launch, the B2B brands are providing agents who book with them multiple chances to be entered into their prize draws to win big. Each campaign has one main incentive, in addition to their industry leading Farebank Rewards scheme.
Gold Medal – The Holiday Hotlist
On 01 September, Gold Medal launched The Holiday Hotlist, that features a curated offering of escapes and exclusive deals in showstopping resorts worldwide.
To celebrate the launch of The Holiday Hotlist, Gold Medal announced they are giving agents the chance to win a family holiday to Yas Island, Abu Dhabi, which includes flights, accommodation and theme park tickets for two adults and two children.
Agents who make Gold Medal bookings between 01 September and 31 October 2025 can register their bookings in the prize draw to win.
In recognition of National Travel Agents Day last Friday, Gold Medal announced that for 7 days they are giving agents instant double Farebank Rewards on package bookings. Agents must book before 12th September to receive this bonus, with the opportunity to earn up to £3,000.
Pure Luxury – Purely Yours
On 02 September, Pure Luxury presented Purely Yours to their agents – a collection of luxury hotels, resorts and tailormade itineraries that cater to the desires of many different travellers, including couples, adult-groups, multi-generational families, families with young children, and families with teens.
On launch day, Pure Luxury also revealed its latest incentive to win one of two £1,500 Farebank Reward jackpots. All Pure Luxury bookings made during the campaign period can be registered for the prize draw.
One winner will be announced at the end of September, and one winner will be announced at the end of October.
Cruise Plus – Sail Stay Explore
On 03 September, Cruise Plus presented Sail Stay Explore to their agents, highlighting a selection of inspirational cruise and stay holidays across the ocean, luxury, river and expedition sectors, with a focus on the onboard value of a cruising holiday.
To celebrate the launch of Sail Stay Explore, Cruise Plus is giving agents the chance to win one of two luxury travel gift sets, each including Antler Luggage, an Apple Air Tag, Travel Wallet and a John Lewis gift voucher.
Agents who make Cruise Plus bookings between 03 September 2025 and 31 October 2025 can enter the prize draw to win, with the two lucky winners being revealed at the end of the campaign.
Incredible Journeys – Big Book of Incredible Journeys
Following the success of the brand’s brochure launch in 2024, Incredible Journeys launched its second edition of Big Book of Incredible Journeys to agents on 27 August.
With the launch of the brochure and campaign, agents who make bookings with the brand can win a place on a G Adventures FAM trip to Thailand. There are four places to be won, with all Incredible Journeys bookings made between 27 August and 31 October 2025 eligible to be registered in the prize draw.
The FAM trip will travel in 2026, and the winners will be announced at the end of the campaign period.
With so many opportunities to win, there has never been a better time to book with dnata Travel Group UK’s B2B brands.
Sarah Lancashire, Marketing Director, shared: “We are keeping it simple for our agents to understand how to earn more this mini peaks.
“There are a lot of messages in the market, so we keep our own incentives really clear. To enter our prize incentives, agents can register their package bookings online at goldmedal.co.uk. Farebank Rewards are instant payments at the time of booking – it really is that easy.”
Visit the Travel Pursuit News Hub for more exciting updates.
