With GX Jordan just a week away, G Adventures and its non-profit partner Planeterra are excited to reveal the extraordinary minds taking the stage at the third annual GX World Community Tourism Summit.
*All details correct at time of publish (17 September 2025)
Taking place in Amman, Jordan, on September 27, 2025, World Tourism Day, 700 passionate changemakers from around the globe will gather to hear from world-renowned thought leaders about travel’s power to change lives.
Featuring world-renowned ethologist and conservationist, Dr. Jane Goodall, Lonely Planet co-founder, Tony Wheeler, National Geographic Explorer, Nora Shawki, sustainable tourism leader, Judy Kepher Gona, senior vice president and general manager, National Geographic Expeditions and Adventures by Disney, Nancy Schumacher and entrepreneur and filmmaker, Joel Primus.
Two panel discussions will welcome inspiring female leaders, driving change and greater equality across Jordan and four inspiring youths who will share their personal stories around how community tourism has positively impacted their lives.
The audience will be the first to hear some industry-changing announcements from the community tourism leader.
“The GX Summit has always been a platform to bring together the best minds in travel to discuss how we can build a better world,” said G Adventures Founder Bruce Poon Tip, who will also be speaking at the summit.
“I’m so excited to bring this incredible group of thought leaders to Jordan, a country that is filled with opportunities for community tourism and blends ancient history with human connection. Building on the phenomenal success of our Peru and India GX summits, GX Jordan is going to be bigger, better and more impactful than ever.”
The day’s discussions will transition into a night of celebration. Guests will party under the stars at an exclusive white-themed party, a nod to Amman’s iconic limestone buildings which earned it the moniker, “The White City.”
Legendary pop band, The Jacksons, will take to the stage bringing their iconic sound and infectious energy to create an unforgettable night, inspiring a spirit of unity and connection.
“To me, the true magic of GX isn’t just in the incredible places we see, but in the community we build,” says Poon Tip.
“That’s why I’m so excited to have the legendary Jacksons perform. Music is a universal language, speaking to every soul, and what better way to celebrate our shared mission than dancing, singing, and celebrating as one incredible global community?”
Visit the Travel Pursuit News Hub for more exciting updates.
