The next episode in the series of P&O Cruises “Moments That Matter” advertising campaign will air in the hero spot in “Coronation Street” on Christmas Day and will then run alongside the company’s new sponsorship of Channel 4’s ‘Adventures on 4’ starting in 2022.
P&O Cruises’ sponsorship of ‘Adventures on 4’ will begin on January 1, 2022 and run for 12 months, the cruise line said in a statement and will include some of the channel’s most popular programmes including Hunted, Celebrity Hunted for Stand Up To Cancer, Guy Martin programmes and Sue Perkins’ Big American Roadtrip.
The new TV ad, featuring a father and daughter on holiday in the Caribbean, is the next instalment of the current brand campaign for P&O Cruises, capturing the collection of small, personal memories that make holidays meaningful and memorable. Each episode in the campaign features real-life hero relationships, so the affection between father and daughter is authentic and heartfelt.
P&O Cruises President Paul Ludlow said: “A holiday with P&O Cruises can be the ultimate adventure including a foodie exploration of different cultures or an active and thrilling journey through different countries. This Adventures on 4 sponsorship aligns us with some of the UK’s most-watched shows and will whet the appetite for adventures at sea as it reaches a new audience for us.
“We are also delighted to see the second ad in this year’s campaign which brings to life more holiday moments that matter and encapsulates precious memories.”
Filming for future episodes in the campaign is underway.
The new TV ad can be viewed here https://vimeo.com/656587739/ba8faf9bf9
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