Cruise Plus, the specialist cruise brand of Gold Medal Travel Group, has shared its latest peaks campaign, which will not only see the launch of a new campaign with two supporting books, but also the launch of the brand’s biggest incentive yet – an exclusive Ultimate FAM trip for 16 lucky agents.
*All details correct at time of publish (18 December 2025)
The Ultimate Cruise FAM will see the attending agents split onto four different cruise itineraries with a selection of Cruise Plus’ valued partners. After all legs of the FAM trip have sailed, the groups will meet back up in one European destination for a grand finale, joining together with more of the Cruise Plus team for the ultimate celebration.
This incentive launches alongside the brand’s peaks marketing campaign, titled Sail Beyond, which features a selection of inspirational, hand-picked cruise and stay holidays, designed to inspire travel and drive bookings in the peak selling period.
Featuring the very best in worldwide Ocean, Luxury, River and Expedition cruising, the campaign will also include over 30 tailor-made cruise and stay itineraries across their most beloved destinations.
Cruise Plus’ peaks campaign will also include a dedicated publication and supporting digital activity to showcase their renowned Luxury by Cruise Plus partners. These sensational sailings are complemented by a collection of hand-picked luxury hotels, tours, rail journeys and flights from world-class airlines.
Agents who make Cruise Plus package bookings between 27 December 2025 and 28 February 2026 are eligible to register for The Ultimate Cruise Plus FAM prize draw.
Sixteen places are up for grabs, with the winners being contacted in March 2026. More information about this incentive will be revealed to agents on the campaign launch date of 27 December 2025.
Simon Owen, Trading Director, said: “Last year’s peaks season delivered Cruise Plus’s strongest two weeks of bookings on record, and all indicators point to exceeding that performance in 2026. To support this key booking period, we increased headcount in our specialist cruise sales team to nine specialists in August, and they have spent the last few months carrying out intensive product training.
“This investment is already paying off with call waiting time down 40% on last year, more in-depth product expertise, and a team fully equipped to assist agents with conversions at every opportunity. We’ve also introduced the Dreamlake platform to assist with making the booking process run much smoothly, and we’ve had great feedback from our team so far.
“We’re also now partnered with even more cruise lines, so our travel agents can feel confident that we’ll meet their customers’ needs. And, with The Ultimate Cruise FAM set to be our biggest on-water FAM trip to date, the lucky agents who join us will gain first-hand insight across multiple partners as the demand for cruise holidays continues to rise.”
Cruise Plus offers a range of incentives for its agent partners and their customers. Agents can still benefit from complimentary return UK Blacklane chauffeur transfers on Luxury by Cruise Plus package bookings over £10,000. Plus, earn up to £1,500 in Farebank Rewards on every package booking they make.
Visit www.goldmedal.co.uk/cruise-plus for more information.
Visit the Travel Pursuit News Hub for more exciting updates.
