TUI UK&I is inspiring travel agents to turn holiday dreams into reality with its biggest sale ever, now on for holidays during Summer 2026, Winter 2026 and Summer 2027.
*All details correct at time of publish (19 December 2025)
Officially launching on 19th December 2025, the sale offers 10% savings with a promotional code up to the value of £500 per booking, thousands of free kids’ places, and low deposits from £60pp*.
Plus, hundreds of free room upgrades are available across selected hotels, giving customers even more value for their dream getaway.
Sales prices will be available from 19th December on holidays such as a getaway to the sun-drenched beaches of the Mediterranean, a far-flung adventure in Thailand, or a peaceful family retreat in the Canaries at a discounted price.
With flexible holiday durations to suit every schedule and budget, customers can choose from a wide range of stay lengths, whether it’s a quick weekend escape or an extended two-week adventure.
TUI also offers convenient departures from over 20 local airports across the UK, making it easier than ever for travellers to start their dream holiday from their doorstep.
In addition to this, TUI River Cruises has offers of up to £300 off per booking when customers spend over £3,500 or £200 off per booking when customers spend over £2,500 on sailings departing between 1 March 2026 – 31 October 2027.
River cruise fans can explore some of the world’s most famous waterways, including the River Rhine, Douro and Danube in Europe and the River Nile in Egypt. The offer is valid on river cruises of five nights or longer**.
Trade Partner incentives
From 23rd December to 21st February, TUI is giving agents the chance to win incredible prizes. Here’s what’s on offer:
Win 1 of 3 Dream Holidays
Book any RIU holiday through TUI and be entered into a prize draw to win a holiday to Mexico, Zanzibar, or Morocco.
To qualify, agents must be signed up to RIU PartnerClub.
Spin to Win with Karisma Hotels
Book any Karisma hotel through TUI and get the chance to spin the wheel for amazing prizes:
- Free holidays
- Luxury John Lewis hampers
- Other premium prizes
To enter, complete the SurveyMonkey form for Karisma’s Spin to Win this Turn of Year!
TUI Hotels & Resorts Rewards
Win a holiday for two at TUI Blue in Croatia plus five Lifestyle vouchers!
The more TUI Hotels & Resorts bookings you make, the more points you earn.
Sign up once via the Incentive section on www.mytuihotels.com.
Domes Resorts Giveaway
Book any Domes property for 2026 through TUI and win a 7-night All-Inclusive stay for two at Domes Aulus Chania or Aulus Rhodes.
Winner drawn at random.
Exclusive Newcastle Airport Experience
Book any TUI holiday (including 3pf) flying from Newcastle Airport and win 1 of 10 places at a cocktail-making and food evening hosted by Newcastle Airport.
All incentives run from 23rd December to 21st February. T&Cs apply.
T&C’s apply.
Bart Quinton Smith, Director Marketing & Sales at TUI UK&I, said:
“This is our biggest sale to date, and it’s designed to give customers unbeatable value while offering agents strong selling points for 2026 and beyond. Alongside savings of up to £500 per booking, we’re prioritising flexibility – from low deposits to departures from over 20 UK airports and varied holiday durations.
“Whether customers are looking for a short break, a family beach escape, or a bucket-list adventure, this sale gives agents the tools to deliver exceptional choice and value. It’s all about helping our travel agent partners turn those holiday dreams into reality.”
Full Details:
SAVE UP TO £500 PER BOOKING
*Save up to £500 per booking with 10% discount code (capped at £500 saving, minimum spend £500). Valid on holidays departing between 1st May 2026 and 31st October 2027.
FREE ROOM UPGRADES
*Free Room Upgrades subject to limited availability, at selected properties. To receive the Free Room Upgrade, customers must select the free upgraded room type when going through the booking process. This offer is only valid for new bookings.
Please see https://www.tui.co.uk/destinations/info/booking-terms-and-conditions or the relevant brochure for booking terms and conditions.
FREE KIDS’ PLACES
Free kids’ place offer applies to new bookings only, on selected holidays, subject to limited availability, including school holidays. Only one free kid’s place is available in each selected hotel room or selected apartment type or villa with a minimum of 2 full-paying adults.
LOW DEPOSITS
*Low Deposit offer applies to selected new TUI package holiday bookings only. The deposit amount on short and mid-haul destinations is £60 per person (includes third party flights) and for long-haul destinations it is £125 per person (includes selected third party flights).
Family Deposit options are available with £150 deposits for short and mid-haul holidays, and £300 deposits for long haul holidays (excludes third-party flights).
TUI RIVER CRUISES
**TUI River Cruises: https://www.tui.co.uk/cruise/deals
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