The Kuoni WOW Holiday Sale is now on, and the company is matching why customers travel with wow-worthy holidays in its peaks campaign, which highlights the reasons why people go on holiday, rather than where they travel to.
*All details correct at time of publish (19 December 2025)
Building on the success of this year’s – It’s not where, it’s why – creative, the campaign shows how, as ‘Experts in Travellers’, Kuoni takes time to understand each customers’ needs and match what they want from a holiday with exceptional travel experiences full of ‘wow’ moments.
Launched alongside Kuoni’s WOW Holiday Sale, the campaign runs nationally across TV, radio, digital and outdoor.
Managing director, Mark Duguid, said: “The destination isn’t always the first thing people have in mind when they start planning a holiday, instead it’s often the reasons for travel – to connect as a family, mark a special occasion, have some downtime or rediscover an interest that gets neglected within busy lives.
“As ‘Experts in Travellers’, it’s our job to match the feeling that people want to get out of their holiday, with the right experience, and that’s where our destination expertise comes into play, to deliver wow-worthy holidays that also offer great value for money.”
The Sale features 13 ‘standout’ itineraries full of wow moments, all with huge savings, as well as hundreds of other holiday discounts and added value offers that will appeal to all ages, whatever the reason to travel.
Highlights include a start-to-finish wildlife adventure ‘Wild Sri Lanka’ offering a national park-hopping journey across the tear-drop isle, with savings of up to £1000 per couple and a twin-island Maldives escape combining two Kuoni exclusive resorts, with savings of up to £1100 per couple.
Families can save on all-inclusive beach favourites in Mauritius and Mexico from £6,699 per family, or head for adventure in dedicated family itineraries in Vietnam and Africa. Cruise & Stay holidays will be on sale for the first time following the programme launch in September, with a 19-night Japan Discovery itinerary with a Dubai stopover from £4,049pp.
Trade partners can view all 13 ‘wow’ offers, plus the best of the rest on Kuoni Connect, with daily updates posted on the private Facebook group, Kuoni Agents. To make bookings, agents can use the booking tool on Kuoni Connect for single-centre holidays or contact the Expert Hub via the dedicated agent priority line for more complex itineraries.
AGENT INCENTIVE
Kuoni is also hinting at opportunities for trade partners to experience the Kuoni difference first-hand, with big chances to win as it celebrates Peaks in style. To qualify, trade partners must have completed the training modules on Kuoni Connect, so they are encouraged to do so in preparation. They’re fun, interactive, and only take a few minutes each.
Sarah Weetman, Head of Trade Partnerships at Kuoni, said: “This Peaks campaign marks the first time our trade partners will be supported by Kuoni Connect, our brand-new platform designed to put everything they need in one place.
“Partners can access campaign information, assets and offers instantly, and for the first time can also complete online training modules to become Kuoni Insiders. It is all about giving agents the tools, confidence and support they need during the busy Peaks sales period, with some exciting prizes available for those who complete all modules.”
Kuoni Connect for Travel Agents https://kuoniconnect.co.uk/ or call the dedicated agent priority line on 0800 294 9727.
Visit the Travel Pursuit News Hub for more exciting updates.
