Radisson Blu has launched ‘Detours’ to redefine city breaks for travellers. The brand said that modern travellers are no longer satisfied with ticking off tourist hotspots.
*All details correct at time of publish (20 January 2026)
Instead, they’re seeking authentic experiences that connect them to the culture, rhythm, and everyday life of the cities they visit.
Responding to this shift, Radisson Blu has unveiled ‘Blu Detours’, a new initiative to help guests explore destinations differently.
From curated running routes and cycling trails to insider neighbourhood guides to partnerships with local creators, Blu Detours invites travellers to step off the beaten path and discover the soul of each city.
Two Ways to Detour
Whether travelling for business or leisure, Blu Detours provides inspiration and creative routes through two concepts: Active Detours and City Detours.
- Active Detours: Running routes and outdoor activities that combine physical activity with destination discovery. Routes are designed to pass key landmarks and lesser-known areas, allowing guests to integrate exploration into their daily routine.
- City Detours: Self-guided itineraries focused on walking and neighbourhood exploration. These routes highlight local cafés, markets, independent shops, and cultural areas that reflect everyday city life.
Cristina Serra, Global Senior Vice President, Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group, said:
“Every destination has its own rhythm and story. Blu Detours invite guests to go beyond the ordinary, to connect and discover that uniqueness. It’s about moving with purpose, embracing local life, and truly feeling the difference.”
Detours across Europe
At Radisson Blu Hotel, Edinburgh City Centre, make use of the hotel’s central location on the Royal Mile. Guests can follow running and walking routes that pass landmarks such as Edinburgh Castle, Holyrood Palace, and Arthur’s Seat.
City Detours introduces guests to lesser-known streets, independent shops, and local cafés, offering an alternative view of the city beyond major tourist routes.
Guests visiting Radisson Blu Resort, Lanzarote, can access Blu Detours centered on outdoor activity and nature. The resort is located close to two 18-hole golf courses, well-known volcanic hiking routes, and coastal cycling paths connecting Costa Teguise, Arrecife, and the surrounding areas.
On-site bike rentals and route recommendations support guests looking to explore the island through physical activity.
Radisson Blu Hotel, Bergamo ChorusLife offers City Detours focused on walking-based exploration. Guests are invited to step beyond the guidebook and uncover Bergamo’s historic areas such as Città Alta, Piazza Vecchia and panoramic viewpoints, as well as local artisan shops and quieter residential neighbourhoods.
At Radisson Blu Hotel, Lyon, perched high in the landmark Tour Part‑Dieu, Blu Detours focuses on the city’s cultural and culinary heritage. Suggested routes include Vieux Lyon’s historic traboules, Parc de la Tête d’Or, and traditional bouchons, all easily accessible from the hotel’s location.
Radisson Blu’s Detours encourage guests to slow down, move with purpose, and connect more deeply with their surroundings. The initiative is expanding across Radisson Blu properties globally, making it accessible to travellers everywhere.
Discover more at Radisson Blu Travel Inspiration.
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