Wild Frontiers has launched a new off-peak collection as Brits seek fewer crowds and more authentic travel experiences, said the company in a statement.
*All details correct at time of publish (26 January 2026)
New search data highlights a clear shift in traveller priorities, with growing interest in intentional, conscious and low-season travel.
Searches for “authentic travel experiences” rose by 50% year-on-year from January 2025 to January 2026, while “travel low season” emerged as a brand-new search term in January 2026.
Interest in “sustainable travel” also continues to climb, increasing by 23% in the past three months (1). Meanwhile, a study by the European
Travel Commission found 9% of travellers are changing the months they travel, suggesting a growing demand for off-peak, less-crowded holidays.
Responding to this trend, award-winning, B Corp-certified adventure tour operator Wild Frontiers has launched its new Off-Peak Collection designed to help travellers experience destinations more responsibly, affordably and immersively, away from the pressures of peak season crowds.
From exploring the Silk Road cities of Uzbekistan in winter to discovering Namibia’s dramatic red dunes outside peak months, the Off-Peak Collection promises journeys that reveal destinations at their most genuine.
Clare Tobin, CEO at Wild Frontiers and travel industry expert, shares her thoughts on why travelling outside the high season offers a more sustainable and meaningful travel experience:
“Travelling off-peak allows for a more responsible way to explore the world. In quieter, less tourist-heavy periods, countries and their inhabitants relax and you can see them in a more natural state – fewer crowds mean more meaningful interactions, and the chance to experience traditions and cultures in their truest form.
“That’s why our off-peak collection tours have been curated – to encourage travel outside of busy periods, spread visitor numbers more evenly throughout the year and significantly reduce pressure on local communities.
“While the weather could be a touch more unpredictable, the rewards are often much richer: a gentler footprint, a deeper and more intimate sense of a destination and travel that supports both community and traveller by sustaining local livelihoods year-round, offering better value, and creating experiences that feel genuinely connected to place.”
Sample Itineraries
Wild Frontiers Top Off-Peak Group Tours
Costa Rica & Panama: Canal, Coffee & Volcanoes (Green Season)
28th May 2026 – 10th June 2026, from £5,275 (based on two sharing).
3rd September 2026 – 16th September 2026, from £5,275 (based on two sharing)
Tanzania: Safari, Serengeti & Maasai Heartlands
1st April 2026 – 10th April 2026, from £3,985 (complimentary £0 single supplement).
15th April 2026 – 24th April 2026, from £3,985 (complimentary £0 single supplement)
Uzbekistan & Turkmenistan: Cities of the Silk Road
18th March 2026 – 1st April 2026 (includes Navruz Festival), from £4,175 (based on two sharing).
23rd December 2026 – 6th January 2027, from £4,175 (based on two sharing)
For more information, visit www.wildfrontierstravel.com.
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